Boa Technology, makers of the patented, award-winning Boa Closure System, has retained PR firms in Germany, France and South Korea to support global marketing initiatives and support new and existing brand partners outside of the United States.
“We’ve seen very positive growth and ROMI from our PR and marketing campaigns here in the U.S.,” says Garett Graubins, Director of Marketing for Boa Technology. “Now that we have over 110 partner brands around the world and 16 million Boa dials in the global marketplace, expanding our PR efforts in key overseas markets is necessary to spread our product story while also calling attention to our partners’ great Boa-powered products.”
In Europe, where Boa Technology is best known as a premium closure system on top ski and snowboard boots, hiking shoes, utility and safety boots and inline skates, Boa Technology has retained two agencies. Representing Boa Technology in Germany, Switzerland and Austria is PRojects Hamburg, a public relationsagencyspecializing inoutdoor sports,fashion, beauty and tourism. Covering French-speaking European markets is Alternative Media, a PR agency located in the heart of the French Alps in Grenoble.
PRojects Hamburg and Alternative Media will present new Boa-powered products from partner brands including Specialized, K2 Inline Skates, Footjoy, TrekSta, Red Wing, Vaude and others at July’s OutDoor Friedrichshafen tradeshow in Germany.
To bolster its presence in Asia, Boa Technology—which has a satellite offices in Hong Kong and Chiba, Japan—has retained South Korea-based Bernays Apple Tree PR Company, one the country’s top agencies that has worked with such recognizable brands as Apple, Logitech, BMW, Ford and Reebok.
Bernays Apple Tree PR Company will focus largely on multisport footwear styles for hiking and trail running from partners brands such as TrekSta, K2 Korea, Kolon Sport, The North Face, Montbell, Black Yak and others.
About Boa Technology
With offices in Steamboat Springs and Denver, Colorado, Hong Kong and Tokyo, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.