Boa Technology Hires Merle McCreery as CFO

In response to growing demand for its award-winning, patented Boa Closure System, Denver-based Boa Technology has expanded its executive team by hiring Merle McCreery as CFO and made additional new hires across several departments.
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In response to growing demand for its award-winning, patented Boa Closure System, Denver-based Boa Technology has expanded its executive team by hiring Merle McCreery as Chief Financial Officer and made a number of new hires across several departments.

“With over a decade of experience, Merle brings a wealth of financial leadership to Boa and we are very pleased to have him on board,” says Mark Soderberg, president of Boa Technology.

McCreery previously worked at Deloitte & Touche and StorageTek and served as CFO for multiple venture-capital and private-equity corporations, including International Language Engineering, Network Photonics and ProStor Systems. He also served as Controller at Exabyte Corporation, where he helped guide the company through an initial public offering.

Another key hire is Doug Starkey, who joins Boa Technology’s sales team as a regional account manager for Boa Medical. Starkey is charged with establishing Boa as an ingredient brand within several medical product categories that are emerging over the next two years. Starkey’s experience in high-level software development, sales and product management align with Boa Technology’s high standards for partner-brand collaboration and commitment to innovation.

Starkey comes to Boa from N-R-G Foods, makers of Honey Stinger, where he served as sales manager, a post that equipped him with an excellent understanding of mass retail distribution channels, which will be an asset for Boa’s direct-to-consumer medical market segment.

Madison Proper joins the accounting team as Accounts Payable Specialist.Proper comes to Boa from SmartWool where she was an accounts receivable coordinator. Elyse Caldwell, an All-American snowboarder who competed at a national level, is Boa Technology’s new administrative specialist.

To better serve its 110 partner brands worldwide in product development, Boa Technology has expanded its engineering team by naming Chris Converse as project engineer and Zach Jensen as prototype technician. Joel Donahue also joins Boa as IT generalist.

About Boa Technology

With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.

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