Boa® Technology Introduces Dialed In for Life™ Guarantee

Boa® Technology, makers of the award-winning patented Boa® Lacing System, announces that the company has launched a new Dialed In for Life Guarantee covering the Boa® Lacing System reel and laces for the lifetime of the product.
Author:
Updated:
Original:

Boa® Technology, makers of the award-winning patented Boa® Lacing System, announces that the company has launched a new Dialed In for Life Guarantee covering the Boa® Lacing System reel and laces for the lifetime of the product. Honoring the company’s commitment to building products that outlive the footwear on which they’re used, the new Dialed In for Life program warranties the lifetime of Boa reels and laces on all current and future products.

The Dialed In for Life Guarantee covers replacement fees for Boa Lacing System reels and laces of the Boa Lacing System. The warranty does not cover footwear lace guides. Also, since all Boa Lacing Systems are designed to be easily user-maintainable and replaceable, the customer or retail shop that places the warranty order with Boa Technology will perform all repairs independently. Replacement parts can be expedited for additional shipping fees and instructional materials, including videos, are available on the Boa Technology website, www.boatechnology.com.

“Our Dialed In for Life guarantee demonstrates our commitment to customers and the confidence we have in our ability to produce high-quality, reliable and durable closure systems,” says Mark Soderberg, President of Boa Technology. “In reality, we have very few reports of breakage out there. But, if a customer happens to break a reel or lace, we want to make it as easy as possible for them to replace the components.”

Soderberg notes that retail customers often look at a new footwear feature such as the Boa Lacing System and ask the “What if …” question. “They want to be reassured that they can trust the Lacing System unconditionally before they give it a shot,” he says. “The Dialed In for Life Guarantee carries with it the message that, yes, the Boa Lacing System is as ironclad as it appears … and we stand behind that claim.”

Customers can visit www.boatechnology.com for a complete description of warranty coverage and submission details.

About Boa Technology

With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology, Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes boot design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry. Visit Boatechnology.com for more information.

Related

Boa Technology Opens New Office In Hong Kong

Boa Technology, makers of the award-winning, patented Boa Lacing System, announces the opening of its new Hong Kong office and promotion of Mark Kerns to Asia Development Manager in Japan supporting the company's continued focus and growth around the world.With headquarters in ...read more

Dial In Your Boa Skills on 3point5.com and Win an iPod

Learn it. Live it. Love it…for winter! Boa Technology, creators of the patented, award-winning Boa Lacing System have launched their next endeavor on 3point5.com to educate snowsports retailers. The goal of the on-line educational push is to help retail salespeople grow more ...read more

Boa Reel Pink Snow Campaign Dials-In Support Of Breast Cancer Awarenes

Boa Technology, maker of the award-winning, patented Boa Closure System, is proud to announce the launch of project Reel Pink, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa dials for snowboard boots. One hundred ...read more

Boa Shifts Technology Name To Boa® Closure System

Celebrating 10 years of business and record growth in 2010, Boa Technology, creators of the Boa® Lacing System, announced today that it has changed its patented technology name from “Boa Lacing System” to “Boa® Closure System.” This shift follows recent expansion into ...read more

Boa Launches ‘Reel Pink’ Campaign to Provide Breast Cancer Support

Boa Technology, maker of the award-winning, patented Boa Lacing System, is proud to announce the launch of project ‘Reel Pink’, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa reels. One hundred percent of all proceeds ...read more

Boa® Technology Honored as a Colorado Company to Watch

Boa® Technology Inc., makers of the award-winning, patented Boa® Lacing System, has been recognized by the Colorado Office of Economic Development and International Trade as a 2009 Colorado Company to Watch award winner. Boa Technology will be accepting this honor at the CCTW ...read more

Boa Stomps the Comp with New H2 Coiler Reel

Adding to the arsenal of Boa options available to the snowboard world for Winter 2009, Boa® Technology, makers of the award-winning patented Boa® Lacing System, introduces the new H2 Coiler Reel. Featured on some of the most innovative boots this season produced by DC, Vans, K2, ...read more

Boa Technology Celebrates Ten Years of Dialed-In Fit

As the old adage goes, necessity is the mother of invention. A little over ten years ago, ten thousand feet up in the Colorado Rockies, while re-tying his heavy, wet snowboard boot laces, Gary Hammerslag, Creator and Founder of Boa Technology, came to the realization that ...read more

Boa Technology Inks Vin Connolly as Global Category Manager

Denver-based Boa Technology, maker of the award-winning, patented Boa Closure System, is pleased to welcome back and announce the hiring of action sports industry sales veteran Vin Connolly as Global Category Manager. “I’m excited about the opportunity to reunite with the Boa ...read more