adidas Outdoor to outfit Aspen Alpine Guides with apparel and footwear from Terrex line for fast and light performance
LOS ANGELES (October 17, 2014) – adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, today announced its partnership with Aspen Alpine Guides (aspenalpine.com), a professional guide service providing quality mountain guiding adventures year-round in Aspen since 1987. Aspen Alpine Guides will wear adidas Outdoor apparel and footwear from the adidas Outdoor Terrex line beginning Oct. 27 for both summer and winter excursions. The adidas Outdoor Terrex line is designed for fast and light high-performance activities.
“The adidas Outdoor Terrex line is designed especially for the high level of performance activities that Aspen Alpine Guides face on a daily basis,” said Greg Thomsen, adidas Outdoor managing director for the U.S. “Working with accomplished athletes around the globe, the Terrex line was engineered for outdoor devotees that are passionate about what they do and strive to take their pursuits to the next level, a perfect match for the Aspen Alpine Guides. We are honored to have their team wearing our product head to toe.”
Aspen Alpine Guides offer a range of guided trips, including backcountry skiing, backpacking, cross country ski instruction and tours, high altitude training for runners and cyclists, hiking, hut trips on the 10th Mountain Hut System, mountain biking, mountaineering, out of bounds lift assisted skiing, rock climbing and snowshoeing. Aspen Alpine Guides is fully licensed and insured and operates under a USFS Priority Permit.
“We’ve been really impressed with the adidas Outdoor products and are looking forward to having all of our guides become familiar with the line’s features and benefits,” said Stephen Szoradi, Aspen Alpine Guides managing partner and guide. “The line is an ideal fit for our needs as it offers a broad range of styles for on-mountain activities and hut gear for down time.”
adidas Outdoor will outfit guides in apparel for all summer and winter guided trips, and guides will have access to the adidas Outdoor footwear that fits their individual needs.
About Aspen Alpine Guides: Aspen Alpine Guides is a professional guide service providing quality mountain guiding adventures year-round in Aspen since 1987. Aspen Alpine Guides strive to provide a model for an individual-focused guide service that maintains safety, leadership and passion for the outdoors. Additionally, they are committed to being a resource to the community through teaching and education and foster mutual respect and appreciation for environmental stewardship and healthy lifestyles.
About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.