American Adventure Sports and ECARS joins up with Project Athena


American Adventure Sports and the East Coast Adventure Racing Series are proud to announce partnering with Project Athena to help raise awareness for their wonderful cause.

Project Athena was started by Robyn Benincasa, who after 15 years of passionate participation in over 36 extreme adventure races, her days as an elite athlete would suddenly end. After struggling to finish a race on the last day of competition because of a shooting pain in her hip, she knew something was very wrong. The doctor's diagnosis came back as Stage Four osteoarthritis. For Robyn, at only age 40 and in the prime of her career, this was a devastating blow to her athletic spirit. She thought she would never even be able to run again let alone participate in the adventure races that she loved so dearly. It took her quite some time to adjust to the fact that even though she'd never be able to be able to perform at the level she used to, she was still in quite good health and her arthritis wasn't life threatening and didn't have to hold her back. She was a Survivor and would find a way to persevere. She might have to struggle to complete races, but she would finish nonetheless. Three hip replacements later, she is doing exactly that.

Robyn knew she had the strength of mind and spirit to be able to do this, but she wondered how other Survivors would fare by themselves. She gathered up two of her friends who had also suffered major medical setbacks and signed them up to participate in the events liked they did before. They struggled together through the pain, inflammation and limping, but they had the time of their lives. Inspired by the women's success and joy, Robyn went on to build Project Athena sharing her message of strength and wisdom to inspire other Survivors. Her motto has become “Doctors heal your mind, let us heal your spirit.”

The Project Athena Foundation currently raises money to provide Adventures for Survivors who have all overcome adverse medical setbacks. They aid Survivors by assisting with entry fees, airfare, coaching, specialized equipment, and much more to help them reach their adventurous goals. The Athena Project raises money by producing and holding events such as the Danelle Ballenges Moab Trail Marathon and Richmond Brown's Island Xterra Trail course, The Robyn Benincasa's Richmond Relay Marathon. All of the race entry fees are tax deductible, and, most importantly of course, all Survivors race for free. 100% of the money from the entry fee will go directly to letting the Survivors live out their dreams of adventure. You can also become a God or Goddess of the foundation by registering in your own events and personally fundraising. Opportunities to get involved are endless, and it easy to find a way to help their mission.

If you would like information about the Project Athena Foundation or ways to get involved, please visit the foundation's website at


ECARS season wraps up with ECARS Championship Race

The end of the 2012 East Coast Adventure Racing Series season is upon us as American Adventure Sports wraps up the year at the ECARS Championship race in a few short weeks. It has been an awesome season with great races and some truly tough competition. Everyone is extremely more

ECARS Championship Race Recap

Located in the beautiful Laurel Highlands of Pennsylvania, Seven Springs Mountain Resort has become a Mecca for outdoor adventures over the past years. No longer limited to the winter months, Seven Springs has truly become a four-season resort. Miles of trail and beautiful, more

American Adventure Sports launches new site

American Adventure Sports is proud to announce the launch of its newly redesigned website a The outdoor retailer has partnered with SmartEtailing to bring its customers an even larger selection of outdoor and cycling gear than ever before. With more

Grand Opening of Second American Adventure Sports Retail Location

American Adventure Sports (AAS) will be holding a Grand Opening Party for its new retail location at 125 S. Pennsylvania Ave in Greensburg, PA on Friday May 11, 2012. The event will include demonstrations, music, vendor trunk shows, and guest appearances from some of the most more

Athena logo with tagline

Project Athena Foundation to Help Six Female “Survivors” Who Have Suffered from Medical Hardship Experience a 120 Mile Adventure Across the Florida Keys

A non-profit foundation that encourages women who've endured life-altering medical setbacks to unleash their ‘inner Athlete’ and live their adventurous dreams will finish 2014 with a record setting adventure and a CNN Hero Recognition (San Diego, CA – November 10, 2014) - - The more

Athena logo with tagline

Robyn Benincasa, World Champion Adventure Racer and Founder of Project Athena, named 2014 CNN Hero

Ten-time Ironman Finisher, three-time Guinness Endurance Paddling World Record Holder, Keynote Speaker and Entrepreneur is honored by CNN for helping survivors live adventurous dreams as part of their recovery (San Diego, CA – May 20th, 2014) - - CNN has selected San Diego more

Adventure Racing Legend Mike Kloser joins ECARS

OutThereUSA has been named the official pack sponsor of the East Coast Adventure Racing Series. Pack creator, adventure racing legend Mike Kloser has also been announced as the official ambassador for the ECARS. Kloser will be the honorary Race Director and official guest speaker more

ZEMgear Joins Forces with the Premiere Adventure Racing Platform

MIAMI, FL— ZEMgear, manufacturer of minimalist footwear with maximum protection, has been named the official minimalist footwear sponsor of the 2013 East Coast Adventure Racing Series (ECARS) and TeamSOG. The ECARS is the premiere adventure racing (AR) Series in the United more

Darn Tough joins AAS for inaugural NAARS adventure racing season

Darn Tough has been named the exclusive sock of the North American Adventure Racing Series (NAARS). NAARS is a premiere international adventure racing (AR) series which hold races all across North and Central America. The partnership between these two active companies will more