adidas Outdoor Serves As Title Sponsor Of Hueco Rock Rodeo Competition

adidas Outdoor, the athletic brand in the outdoors with highly focused performance and lifestyle footwear and apparel for men and women, will serve as the title sponsor of the 19th Annual Hueco Rock Rodeo bouldering competition this weekend.
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ADIDAS OUTDOOR TO SERVE AS TITLE SPONSOR OF 19TH ANNUAL HUECO ROCK RODEO BOULDERING COMPETITION THIS WEEKEND

adidas Outdoor Brand Ambassador Courtney Sanders to Compete in Annual Texas Event

HUECO TANKS, TEXAS -- (March 1, 2012) – adidas Outdoor, the athletic brand in the outdoors with highly focused performance and lifestyle footwear and apparel for men and women, will serve as the title sponsor of the 19th Annual Hueco Rock Rodeo bouldering competition
(www.huecorockrodeo.com) set in the desert oasis of Hueco Tanks, Texas, this weekend, March 3-4, 2012.

adidas Outdoor will have a large presence at the event hosted by the Hueco Valley Foundation, featuring product giveaways and a special presentation by brand ambassador and elite climber Courtney Sanders. Proceeds from the competition are donated to Hueco Tanks State Park's Lone Star Legacy Trust Fund, for keeping the well-known climbing area clean and ensuring future access.

“This event is invaluable to the Hueco community, and it takes place in a fantastic location, known as a mecca for climbing,” said Greg Thomsen, managing director of adidas Outdoor, North America. “The spirit of the Hueco Rock Rodeo aligns with our brand, showcasing and cultivating the future of the sport. We love its authenticity and enthusiasm and look forward to establishing this as a local climbing tradition.”

The Adult Competition on Saturday, March 3, from 9 a.m. – 6 p.m. has six categories: Recreational (v0-v3), Intermediate (v4-v6), Advanced (v7-9), Open/Pro Athlete (v10+), Chasing the Stars (climbing the most number of high quality problems that garner the most stars) and Masters (40+ climbers).
A competitor's top six climbs will be counted toward their final score. Prize money in the Pro category is $1,000 for first place, $500 for second place and $250 for third, for both men and women. The top three winners across all other categories will receive product prizes. This is the first year there will be a Youth category in the Hueco Rock Rodeo competition. Participation in this category is limited to 40 competitors, and climbers ages 16 and under. The Youth Competition takes place Sunday, March 4, from 9 a.m. – 4 p.m.

The Hueco Rock Rodeo event will feature pro athlete clinics and slide shows, a climbing wall demo, screenings of adventure films, live music and a local art exhibition. For more information, visit www.huecorockrodeo.com.

About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company's founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970's with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1978. The tradition continues today with products influenced by Messner, as well as Alexander and Thomas Huber and many additional extreme outdoor adventurers from around the world.

About Hueco Valley Foundation:
In 2010, the Hueco Rock Rodeo was given non-profit status as ‘The Hueco Valley Foundation' (HVF) to take the reins of the annual competition. The mission of the HVF is to maintain a strong focus on environmental stewardship by raising money for Hueco Tanks State Park's Lone Star Legacy Trust Fund for upkeep efforts. It is also the mission of HVF to elevate the Hueco Rock Rodeo to a world-class competition and to support the efforts and talents of local organizations, business owners and artists.

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