180s, Awarded Licensing Priviledges For NHL In U.S.A and Canada

180s, a leading brand of innovative performance apparel and accessories, today announced its official licensing agreement with NHL Enterprise L.P. and NHL Canada Enterprise L.P. for team-specific ear warmers sold in the U.S. and Canada.
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For more information, contact:
Taryn Westerkamp/CGPR
taryn@cgprpublicrelations.com
781.639.4924 ext. 118

180s, LEADING WINTER ACCESSORIES BRAND, AWARDED LICENSING PRIVILEGES FOR NHL IN U.S. AND CANADA

BALTIMORE, Md. (October 5, 2009)- 180s (www.180s.com), a leading brand of innovative performance apparel and accessories, today announced its official licensing agreement with NHL Enterprise L.P. and NHL Canada Enterprise L.P. for team-specific ear warmers sold in the U.S. and Canada. Currently, 180s has licensing agreements with more than 100 NCAA colleges and universities, as well as all National Football League teams. 180s' NHL® licensed products will be available via www.180s.com and at top retailers beginning later this fall.

“Adding the NHL to our licensed ear warmer collection creates a solid opportunity to extend 180s' visibility to a passionate consumer audience,” said Shelley Foland, senior sales and business unit manager for 180s. “We will now be able to provide hockey fans with a way to stay warm and true to their favorite team while enjoying the colder winter weather.”

The collection gives NHL® fans the chance to stay connected to their favorite team and show their support using 180s' patented behind the head ear warmers. For more information, please visit www.nhl.com and www.180s.com.

About NHL:
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Networkâ„¢) and radio (NHL Radioâ„¢, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancerâ„¢ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About 180s LLC.:
180s LLC is a leading brand of innovative performance consumer products sold worldwide. Headquartered in Baltimore, 180s designs and markets award-winning accessories and apparel that PUSHâ„¢ the boundaries of innovation. Our passion is to create and deliver intelligent and stylish performance products that are exceptional on the mountains, city streets or while working out. www.180s.com.

NHL and the NHL Shield are registered trademarks and NHL Network and NHL Radio are trademarks of the National Hockey League. All Rights Reserved.

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