prAna CEO Scott Kerslake resigns - SNEWS

Scott Kerslake resigns post as prAna CEO

After 8 years as the brand's CEO, Scott Kerslake will move on from prAna.
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Scott Kerslake. Courtesy of Columbia Sportswear Company

Scott Kerslake. Courtesy of Columbia Sportswear Company

Scott Kerslake, CEO of prAna, will step down next week to take on a leadership position in an adjacent industry, the brand's parent company, Columbia Sportswear Company, announced Monday.

Kerslake has been CEO of prAna since 2010, and was previously its president. The brand has grown steadily under his leadership. When Columbia bought the company in 2014, its sales were at $100 million, and it has grown nearly 50 percent since then, according to a press release from Columbia.

Details about Kerslake's next career move were not disclosed.

“Scott has led prAna through a tremendous period of growth and created a solid brand platform and a strong team with tremendous potential," said Columbia CEO Tim Boyle in a press release about Kerslake's departure. "In addition, he has been an active member and positive influence within Columbia’s corporate leadership team. All of us at Columbia have benefited from the opportunity to work alongside Scott for the past 3 years and have great confidence that he will also be successful in his next endeavor.”

Mike Pogue, CFO of prAna, and VP of Marketing Nancy Dynan will lead the brand while the company searches for a new CEO.

“I have great confidence that prAna’s brand promise will continue to resonate with the growing number of conscious consumers around the world, and am proud of prAna’s strong, dedicated team that, every day, personifies and humanizes the prAna brand," Kerslake said in the press release.



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