Meet the new director of Utah’s Office of Outdoor Recreation

Pitt Grew replaces Tom Adams as the leader of all things outdoors in Utah
Author:
Updated:
Original:
Smiling man in a camoflage cap and sunglasses

Pitt Grewe is the new director of Utah's Office of Outdoor Recreation.

After an extensive two-month search to replace Tom Adams, Gov. Herbert announced the new director of Utah’s Office of Outdoor Recreation: Patrick “Pitt” Grew. Grew spent his childhood in the mountains of Utah, skiing every weekend with his parents who both worked in the ski industry.

Grew comes to his new position after a three-year stint as marketing director at Bivy.com. Prior to that, he was marketing operations manager at Goal Zero, a customer sales and support manager at Petzl America, and the founder and instructor of Rapid Progression Kayak School. He also spent time as a lift operations supervisor and training coordinator at Utah’s Canyons Resort. Grewe has a bachelor of arts in international studies from Utah State University.

“Utah is my home, and the great outdoors is my playground, my classroom and my passion,” said Grewe who is a fluent Spanish-speaker and a level-4 kayak instructor. He also holds level 2 avalanche certification and is a passionate backcountry skier, climber, whitewater paddler, surfer, fly fisher and cyclist. “I couldn’t be more excited to accept the appointment from Gov. Herbert to be the director of the Utah Office of Outdoor Recreation. I know we’ll do great things to advance and promote outdoor recreation as part of Utahn’s excellent quality of life.”

Related

Tom Adams headshot / cropped for promo size

Tom Adams departs Utah Office of Outdoor Recreation to become COO at Petzl North America

Tom Adams, who has held the post of director of the Utah Office of Outdoor Recreation (UOOR) since 2016, is moving onto to the private sector. Adams will become Petzl North America’s COO. It will be familiar turf for him: He served as Petzl’s North American sales director for ...read more

Axie Navas and others sign Confluence Accords in Oct 2019

Here's what's new with the outdoor recreation movement

October was a historic month for outdoor recreation. Directors of offices from Maine, Michigan, Nevada, Virginia, and New Mexico joined eight other states in signing the Confluence Accords at the sixth annual Utah Outdoor Recreation Summit in St. George. The set of 12 principles ...read more

DreamTeamHeroShot

The Dream Team

Playing outside is serious business. More and more state governments are getting organized to maximize their outdoor economies by establishing offices devoted to the business of recreation. As of this week, there are eight state offices and task forces: Utah, Colorado, ...read more

Man watching pink sky at McAfee Knob, Virginia

Now there are 15 outdoor recreation offices in the U.S.

Virginia Gov. Ralph Northam climbed into a kayak along the marshy shore of Carvins Cove Natural Reserve on Thursday. Wearing a "Virginia is for outdoor lovers" T-shirt, he spent part of his day paddling the lake, enjoying one of the places that will be protected by a new state ...read more

Headshot of Carolann Ouellette, Maine OREC

Maine's OREC director is rad

Six months have passed since Carolann Ouellette was hired to lead Maine's Office of Outdoor Recreation and based on the support from Gov. Janet Mills and other in decision-making roles, it sounds like she'll be around for much longer. Ouellette's post and office will soon be ...read more

Yosemite Valley with snow and red trees

An update on California's push for a recreation office

Despite former California Governor Jerry Brown's kibosh of a bill to create an outdoor recreation office, an advocacy group is stepping up to see the legislation through under the new administration. Next Monday, California Outdoor Recreation Partnership (CORP) will lead an ...read more

Golden Gate Bridge against pink sky

California gets its own recreation office

Beaches, mountains, desert, plains, forests—California has it all and is well-known as a western playground for all types of adventure. Yesterday, the legislature recognized the need to protect and promote the state's precious land. They unanimously passed a bill to create the ...read more

From left to right: Luis Benitez, director of the Colorado Outdoor Recreation Industry Office; Colorado Gov. John Hickenlooper; Tom Dempsey, president of Sylvan Sport; North Carolina Gov. Roy Cooper; and David Knight, director of North Carolina Office of Outdoor Recreation Industry.

The OREC movement gains momentum

Last week in Asheville, North Carolina, a roomful of delegates from around the country (and a few call-in attendees) took the next step in the Confluence process—a multi-state initiative to develop a national platform for the outdoor recreation industry. It was a ceremonial ...read more

KEEN’s Live Monumental campaign is one example of the industry-conservation interface. Raising awareness of the economic power of the outdoors can lead to conservation and public access wins. Photo: Courtesy of KEEN

The politics of playing outside: Why we need more outdoor recreation offices

THE OUTDOOR INDUSTRY IS FULL OF PASSIONATE PEOPLE, and passionate people have a lot to say. But as with any adolescent, the young industry has had trouble being heard. Since 2013, local outdoor industries have been fighting for state-level recognition and a representative to ...read more