Kassandra Cloos

At the end of November, Outdoor Industry Association will have a new voice in Washington, D.C. to help press forward the industry's increasingly demanding agenda on trade and land conservation. Patricia Rojas-Ungár, OIA's VP of government affairs, comes from the U.S. Travel ...read more

Elísabet Elfa Arnarsdottir grew up in Iceland. Playing outside and exploring the country’s vast wilderness was part of everyday life—and so was wearing functional outdoor clothing that had zero style. So Arnarsdottir made her own. Now, she’s making clothes for the world. As a ...read more

In advance of the 2016 National Park Service Centennial, brands jumped at the opportunity to license NPS trademarks for special backpacks, water bottles, socks, shoes, and other gear. Many of those products were limited edition—or at least, intended to be. But it turned out that ...read more

Playing outside is serious business. More and more state governments are getting organized to maximize their outdoor economies by establishing offices devoted to the business of recreation. As of this week, there are eight state offices and task forces: Utah, Colorado, ...read more

Executive director of Camber Outdoors Deanne Buck discusses rebranding and inclusion strategy for nonprofit formerly known as the Outdoor Industries Women's Coalition (OIWC). After a four-year process to reinvent the Outdoor Industries Women’s Coalition (OIWC), the nonprofit has ...read more