L.L.Bean has committed $3 million to inspire people of all backgrounds and abilities to discover America’s national parks.
The 106-year-old outdoor retailer on Thursday announced that it is extending its support of the national parks community with a multi-year, premier partnership with the National Park Foundation for the Find Your Park/Encuentra Tu Parque movement.
“National parks are some of America’s greatest treasures, and we want to help make it as easy as possible for people to find a memorable adventure, be it nearby, or farther afield,” said Shawn Gorman, L.L.Bean’s executive chairman and great-grandson of L.L.Bean. “Here at L.L.Bean, we’ve always been committed to getting people outside, so this partnership makes fantastic sense.”
With more than 400 national parks in the U.S., the partnership will raise awareness about park experiences to match all interests, highlighting lesser-known national park sites across the country.
“L.L.Bean’s investment helps power the movement to connect more people from all walks of life with the natural, cultural, and historical treasures found across the National Park System,” said Will Shafroth, president of the National Park Foundation, the official nonprofit partner of the National Park Service. “Once people discover how accessible these places are, they develop a lifelong passion for exploring and protecting them.”
In 2012, L.L.Bean donated $1 million to NPF in celebration of the retailer’s 100 anniversary. The donation went toward bringing underserved youth to the parks for outdoor excursions. In 2016, the company gave an additional $1 million through 2021 to help provide eco-friendly, free transportation to more than three million visitors to Acadia National Park in L.L.Bean's home state of Maine.