True Takes on Lifetime Treadmill Warranty

True Fitness has now added its name to the treadmill companies that offer lifetime warranties.
Author:
Publish date:

True Fitness has now added its name to the treadmill companies that offer lifetime warranties.

As of Dec. 12, the Missouri-based company will offer total lifetime warranties on its top-end treadmills models 500, 540, and 550 for an extra $200. These models have suggested retails of about $2,600 to $5,400. The new warranty means guarantees on all parts, including roller, belts, deck, frames, and motor. The warranty does not include labor or service.

"We believe our treadmills are the Mercedes of the industry," Scott Eyler, True vice president of sales and marketing told SNEWS. "The lifetime warranty reaffirms this belief in our product and our company. However, we also believe in giving our customers a choice. Many customers enjoy having the latest technology and upgrade their fitness equipment like they would a car, every four to five years. Others look at equipment as a long-term purchase that they hold on to for many years. Rather than automatically passing the additional cost of a lifetime warranty to everyone, we will offer our customers a purchase option that will satisfy their individual needs."

Landice kicked off this latest trend in October (click here for our story). It is not charging extra for the lifetime warranty. Spirit Fitness, which is charging an additional $175, followed a week later. At that time, True stuck to its warranties, which depending on the model were lifetime on frame, then either 5 years parts and 1 or 2 years labor, or they were 5 years on motor, belt, deck and rollers, with 3 years on other parts and 1 year labor.

--Therese Iknoian

SNEWS View: At least these are the upscale models that will hopefully have some industrial strength parts. Still, we question the smarts of lifetime warranties for any company -- or, for that matter, any lifetime warranty on any piece of equipment like a treadmill where lots of things can go wrong or wear out. Nevertheless, with these being offered as a value-added option, we aren't sure how many customers will really go for the extra cost unless they are looking at the models that are at the higher end of the range. Certainly, it will mean that, one, sales people will need to spend more time explaining to a customer why he or she should bother spending the extra money if it's such a good product anyway and, two, even if a customer doesn't purchase a warranty, the offering could signify to them the company is confident in the product and it could help close a deal on a higher-cost treadmill.

Related

Landice Adds Lifetime Warranty, Spirit Follows

Raising the bar another notch in the already hotly competitive treadmill market, the Landice treadmill company has added a lifetime warranty for no extra cost to its home models. "This allows us to focus on not taking any shortcuts," said Greg Savettiere, president of the ...read more

Spirit adds elliptical to its treadmill line

Looking to capture some of the still-growing elliptical market, Spirit Fitness has taken its first step away from its treadmill line and added an elliptical trainer. The MX Series trainer is, like its treadmill counterparts, made in the company's Arkansas facility, and the first ...read more

FitnexT60tread.jpg

Fitnex T60 Treadmill

A lot of treadmills on the market today are quite good. In fact, one could say that most are really quite good with the thumbs-up or thumbs-down sometimes merely depending on personal tastes or needs, such as size, programs, heart-rate controls, appearance, console design and, ...read more