"I was hanging out helping brain-dead runners summit the Devil’s Thumb climb in the Western States 100 last Saturday, June 27. It’s a nasty, rocky, 1,500 foot climb over 1.8 miles that comes for most in the hottest part of the day. And it was pretty hot, dry and dusty last weekend. As I escorted runner after runner from the top to the medical aid weigh-in, got their bottles and packs refilled, and made sure they were in OK shape for the remaining 52.2 miles, I found myself taking a look at the apparel, gear, food and product they all had. OK, we're sick. We are always looking at brands."" -- read more on Adventure Network by clicking here.