SNEWS® Live: We get up close and personal with Gert Boyle on her book, "One Tough Mother"

Columbia chairman Gert Boyle tells her story of triumph over adversity in an interview with SNEWS® Live from the 2006 Outdoor Retailer Summer Market.
Author:
Updated:
Original:

This edition of SNEWS® Live is brought to you by The North Face

SNEWS® Live -- We continue our Outdoor Retailer interview series with one of the industry’s best recognized senior executives. Gert Boyle is not just the face behind the apparel, footwear and accessories giant Columbia Sportswear, she’s also the company’s mind, heart and soul. When her husband, Neal Boyle, died of a heart attack in 1970, Gert took over as president. With a mountain of debt and a lien against her mother’s house, she said success was her only option. Today, with her son, Tim, the woman affectionately known as Ma Boyle heads a company which last year realized more than $1 billion in sales. At the Columbia booth during Outdoor Retailer Summer Market, SNEWS® Live reporter James Mills sat down with Gert to talk about her company's past, present and future.

Related

Gert Boyle in black and white | white haired woman with black-rimmed glasses and Columbia jacket stares off into the distance with background of storm clouds

Rest in Peace, Ma Boyle

The outdoor industry has lost One Tough Mother. Gert Boyle, Chairman of the Board (she hated the term “chairwoman”) and former CEO of Columbia Sportswear, died on Sunday, November 3, 2019, at the age of 95.  Gert never retired; she loved going to her office at the brand’s ...read more

GertBoyle_Columbia.jpg

Did you hear?...Do NOT mess with Gert Boyle

On Nov. 17, an AP story updated a story first published on Nov. 11, detailing how Gert Boyle, chair of Columbia Sportswear, foiled a robbery attempt at her Portland, Ore., home. Turns out, 86-year-old Boyle not only thwarted a robbery, she fended off three men who were intent on ...read more

Did you hear?... Gert Boyle spotted signing posters at Galyan's in SLC

Our spies in Salt Lake noticed none other than Gert Boyle, the spirited matriarch and chairwoman of the board of Columbia Sportswear Company signing posters at Galyan's in Salt Lake City around 5 PM on Feb. 9. The unflappable and wildly popular "Mother Boyle" was holding court as ...read more

SNEWS® Live: Kit DesLauriers shares her skiing odyssey of the Seven Summits

This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live: Reaching the summits of the highest mountains on the world's seven continents has been accomplished by a select few, ...read more

Did you hear?... Gert Boyle shovels sand for charity

Gert Boyle (pictured) shoveled sand for charity on July 12 as part of the 7th annual Yoshida's Sand in the City event held at Pioneer Courthouse Square in Portland, Ore. This year's event raised approximately $100,000 for the Kids on the Block Awareness Program where volunteers ...read more

SNEWS® Live: Adventure photographer Corey Rich and his new book, "My Favorite Place"

This edition of SNEWS® Live is brought to you by The Outdoor Industry Association SNEWS® Live -- Adventure photographer Corey Rich is the quintessential participant observer. He takes pictures of skiers, climbers, base-jumpers and other extreme athletes at play in exotic settings ...read more

SNEWS® Live: Adventure journalist Stefani Jackenthal shares her experiences as a participant observer

This edition of SNEWS® Live is brought to you by SNEWS® [advertising_display billboard_name="|SNEWSLive_SNEWSBanner|" number_to_display="|3|"] SNEWS® Live: Adventure journalist Stefani Jackenthal has one of those jobs that mixes work with pleasure. As a freelance writer and ...read more

Leslie2_DiscTowel_OutCub-062310.jpg

Outside the Cubicle: Discovery Trekking owner Leslie Hanes creates unique product mix through her personal passions

To further a long-standing goal at SNEWS® to build our community through communication, in Feb. 2010 we launched a column called Outside the Cubicle to highlight the extraordinary, awe-inspiring or just plain wonderful things those in the industry do outside of the work ...read more

SNEWS® Live: Podfitness offers new dimension in personalized physical training

This edition of SNEWS® Live is brought to you by SNEWS® [advertising_display billboard_name="|SNEWSLive_SNEWSBanner|" number_to_display="|3|"] SNEWS® Live: There are two things among many that the SNEWS® team believes in: physical activity and technology. That may go without ...read more