SNEWS fitness readers agree: Merging Health & Fitness Business with Interbike best option

Integrating the Health & Fitness Business Expo with the Interbike show has good support among SNEWS® readers who responded to a short survey about the show.

Integrating the Health & Fitness Business Expo with the Interbike show has good support among SNEWS® readers who responded to a short survey about the show.

With a decision on the horizon from Health & Fitness Business Expo management about the show’s future, SNEWS® surveyed its readers about the options discussed by the HFB team on an Oct. 29, 2009, conference call with more than 20 manufacturer representatives.

On the call, the HFB team presented alternatives for the HFB show after discussing the accelerated downturn the last two years in both exhibitors and attendance – a slide that began in 2005, per show management. Click here to see an Oct. 30, 2009, SNEWS story about the conference call presentation, “HFB show team notes future co-location with Interbike top choice.”

Immediately after this year’s HFB show, SNEWS did a broader survey. Although some results are similar to this one, in that earlier survey we also asked about other product categories and alternative show concepts. Click here to read those responses in a Sept. 25, 2009, SNEWS story.

In the current survey, where we focused only on upcoming show decisions, we found the following:

Type of show

A majority of responding SNEWS readers, of whom 60 percent were retailers who have attended the show, chose merging with another show as the top choice when asked to choose between a hotel-based fitness-centric conference/expo and a merger with another show. Two-thirds chose merger, while 25 percent chose a hotel-based show. A meager 8 percent said it didn’t matter since they wouldn’t come.


When asked to be more specific about the show with which to merge [presenting the two choices mentioned by the HFB management team of Outdoor Retailer (early August in Salt Lake City) and Interbike (late September in Las Vegas) hspace="5" height="295" border="1" align="right" width="300" vspace="5" alt="" src=""], 75 percent chose Interbike, none chose Outdoor Retailer, while 25 percent chose “other.” Of those who chose "other," a few told us what they meant in optional comments: We heard mention of Club Industry, IHRSA, "another commercial fitness show," and a spa/hot tub show.

Wrote one, “Anything that gets us out of the heavy summer travel season.” Another commented that the timing of Interbike wasn’t ideal “but there is a tremendous upside to joining with a show that already has enthusiasm and a dealer base that supports the show.”


If HFB were to merge with a pre-existing show such as Outdoor Retailer or Interbike that is already owned by the same company that owns and operates the HFB show (Nielsen Business Media), there may not be a choice in location. Nevertheless, we presented a list of nine cities that the HFB team said it had investigated or had scored well in past SNEWS surveys. We also included “rotation” and “other.” (More than one choice was allowed.)

Las Vegas won hands-down, with 75 percent saying it was the top choice. Both Chicago and “rotate every 1-2 years” came up second but with only a third of the votes cast. San Diego was a hair behind that with 25 percent of votes. Also gaining a smattering of votes were Phoenix, Nashville and Dallas. Only a couple of respondents offered comments, including one who begged for something in the middle of the country and another who asked for the East coast and, then, rotation.

Write-in responses on another question suggested that although some have strong feelings about moving to Las Vegas, some have potent reactions against Las Vegas: “ We will not attend any show in that city,” wrote one.

Show content

We listed a number of choices of what the top needs of attendees and exhibitors were, from education and seminars, workouts and parties, to networking and equipment previews.

Without question, every last respondent selected “test/preview new equipment” as a must at any show. Nearly all said they wanted to meet with current vendors, and 75 percent said they wanted to find new vendors. (By default, the manufacturer respondents likely substituted the word “customer” for “vendor” since we forgot to note that alternative.)

Also finding strong support was “networking with industry peers,” with 75 percent also choosing that as a top need. Also scoring moderate positive response was equipment training, educational seminars and workshops on fitness trends, and educational seminars on business topics.

Overall entertainment, however, did not score well, including “networking happy hour,” “industry party,” and “entertainment possibilities in the city.” Not one respondent voted for workouts, no matter what time of day.

Other comments

A few took the time to write in other thoughts:

>> “We need the suppliers to come back. August was a waste of my time and money.”

>> “The show is the only opportunity my company gets to visit, meet and network within our industry. We need to keep this show alive!”

>> “Let’s all support the new format and find a way to expand the show into something that appeals to all retailers for fitness/wellness products. We cannot ignore the sporting goods and mass markets any longer!”

SNEWS has been told by show management at HFB/Nielsen Business Media that a decision about the 2010 show and venue is expected in November.

--Therese Iknoian



Health & Fitness Business to co-locate with 2010 Interbike in late September

After two more months of exploration, the management team at the Health & Fitness Business Expo will announce soon that it has decided to co-locate the shrinking fitness event with its huge Interbike expo in late September -- in line with its proposal in late October. The team at more


Do you agree with HFB co-location with Interbike? A short SNEWS survey wants to know

Now that the management of the Health & Fitness Business Expo has formally announced its intention to co-locate the 2010 fitness show with its bike show, Interbike, what do you think? In this quick four-question, multiple-choice survey (with a few options for additional more


Health & Fitness Business 2010: Interbike merger offers many seminars, SNEWS continues as media sponsor, fitness space nearly sold out

In the first year of its co-location with the massive Interbike show, the Health & Fitness Business show has begun to take shape, according to show management. The fitness show (Sept. 22-23) will take over a space separated from the Interbike show (Sept. 21-24), but directly more


Health & Fitness Business 2010: Exhibitors and retailers back at co-located show, SNEWS TV launches

Less than four weeks before the first Health & Fitness Business Expo co-located with Interbike in Las Vegas, the good news is exhibitors in the HFB specific hall have now grown beyond the number represented last year. As of Aug. 27, exhibitors totaled 72 individual companies at more


SNEWS survey on the future of the Health & Fitness Business Expo now open

In a conference call Oct. 29, the management team of the Health & Fitness Business show painted a picture of the show’s declines on both sides of the aisle since 2005 -- one that was accelerated in the last two years with the economic downturn and various bankruptcies and more


Health & Fitness Business ’10: Huge buyer growth, show taps into energy of onsite Interbike

The intent of the co-location of the Health & Fitness Business Expo with the Interbike show in Las Vegas seemed to have rung true: Buyer and attendee numbers more than doubled, exhibitors said they liked the energy exuding from the sprawling Interbike show down the hall, and a more


Fitness gives thumbs-up to Interbike co-location; retailers ready for Vegas -- mostly

With the decision made earlier this month that the management of the Health & Fitness Business Expo has indeed decided to co-locate the 2010 fitness show with its bike show, Interbike, SNEWS® launched a survey and heard one thing loud and clear: Give retailers a show and they’ll more


Health & Fitness Business '09: Product preview, SNEWS forum, parties and more

Only days before the kick-off of the 2009 Health & Fitness Business Show, events, education, parties and products won't lack despite an audience forecast to be smaller. "While there is a great deal of uncertainty in the retail fitness marketplace, show management has done more


Health & Fitness Business '09: Show director speaks to SNEWS about the show, its format and its future

Although the one show exclusively for specialty retail fitness, the Health & Fitness Business Expo has been the subject of increasing debate and discussion in the last one to two years. Partly due to a rather weak attendance on both sides of the aisles in 2008 and forecasts for more