Health & Fitness Business to co-locate with 2010 Interbike in late September

The Health & Fitness Business Expo will announce that it has decided to co-locate with its huge Interbike expo in late September. SNEWS has all the inside details...

After two more months of exploration, the management team at the Health & Fitness Business Expo will announce soon that it has decided to co-locate the shrinking fitness event with its huge Interbike expo in late September -- in line with its proposal in late October.

The team at Nielsen Business Media that manages HFB also manages Interbike, as well as Action Sports Retailer, making the co-location more efficient and economical. (Click here to see a Oct. 30, 2009, SNEWS® story about the proposal, HFB attendance history and other event options as discussed in an October conference call with exhibitors.)

“We have made the decision that as a stand-alone show it won’t have the support -- even as a hotel-based concept,” show director Andy Tompkins told SNEWS. “The best option we have is Interbike.

“We are trying to create a very special area -- a stand-alone but still adjacent event,” he added.

The massive Interbike show, held traditionally in Las Vegas, is scheduled this year for Sept. 22-24. Even in a down economy, the 2009 Interbike bucked trade show attendance odds by hitting 22,500 attendees for its second-highest number in the show’s long history. (Click here to see a Sept. 30, 2009, SNEWS story, “Interbike '09 attendance indicates retailers feeling somewhat better…at least in bikes.”)

The goal is, Tompkins explained, to place the HFB show in a separate ballroom immediately adjacent to the registration area but only a hallway apart from the main Interbike floor. Signage would help attendees find the area they want and, he said the hope is, to flow back and forth between the two areas.

“I believe we’ll be able to give the HFB event there a larger audience,” he said. “A lot of the cycling dealers are also fitness retailers -- or they have indicated a high interest in fitness product.”

In addition, the miscellaneous product brands that never seemed to show up or make it at the HFB show -- such as hydration accessories, nutrition, electronics and watches -- are already at Interbike, he said. That gives the fitness retailers, as well as the other fitness buyers for sporting goods and mass merchants who have attended HFB, more to attract them to the show.

The downside, as acknowledged by the HFB team during its exploration, is the date -- about six weeks or so later than the normal fitness timeframe for product launches. Tompkins said that could make the event more about education and showing product than an actual unveiling.

“With the later dates, education and community will be even more important,” Tompkins added. “From a retail perspective, this can be why they come to these events.”

Interbike has a well-developed seminar series for retail education and special industry workshops, in which HFB attendees will be able to participate. In addition, the show will look to add some tracks aimed at fitness-oriented attendees. Go to to see more about the show.

On the heels of the Oct. 29, 2009, conference call with HFB management and exhibitors, SNEWS launched a short survey. We found that most agreed with the choice. (Click here to see that Nov. 16, 2009, story.)

The question is, will the industry support it? Diamondback, already an exhibitor at Interbike, told SNEWS the company will think about it, but it definitely won’t mix bikes and fitness in one booth.

“What new and different is happening other than being in Vegas with the bike show?” asked Brian Davidson, Diamondback director of global sales. “Based on last year, we’ll want to see something different -- and that’s the $64,000 question.”

Patrick McGinnis, president of FreeMotion Fitness, which in the past has opted in for sponsorships and larger booths at HFB, didn’t exhibit at HFB last year. McGinnis said he thought the time of year was actually better since it was closer to the selling season. But, he added, “We won’t go.” He said his company can use the money better in other ways.

For accessory company Spri Products, the co-location is all thumbs-up, said Pat Miles, director of sales.

“We’ve been a long time supporter of HFB and think it’s a good thing that the industry continues to have a showcase event,” Miles said. “The new format means more traffic, and we’ve seen a lot of retailers carrying both fitness and bike lines, so it seems like a good fit.”

Stay tuned to SNEWS for announcements and developments, as well as to the HFB website at

--Therese Iknoian

SNEWS® View: The fitness industry is in the midst of great change -- change that we believe will continue well into this year. The Health & Fitness Business Expo in the “micro-format” it had shrunk to was simply not viable, so co-locating with Interbike does seem like a good answer to keep some event for the fitness industry alive. Although the timing isn’t great for fitness currently, there has been a trend for other cycling shows in Europe and Asia in the last couple of years to move their dates forward based on supplier demand. Could that mean that Interbike may also be considering such a move? If so (and that would not affect 2010), the date issue could be solved. The lingering issue is the industry and its future. Since the other products that relate to fitness and wellness, such as nutrition and hydration, never seemed to make it at the HFB show, this is a way to bring more of the wellness and fitness lifestyle together -- separate but still together.

We don’t deny that the HFB ballroom at Interbike will be small. And that’s OK. But for those who like Vegas (we know some very much do and some very much don’t!) and for those who also like cycling, and for those who want to support the industry’s future path, the HFB event at Interbike could bring together community, education, fun and networking. SNEWS will be there and we hope again to help out in ways that you need.

Let us know your thoughts, either by sharing them with the industry in our Chat area, below, or if you have a need for privacy, by emailing us at

--SNEWS® Editors



Health & Fitness Business 2010: Exhibitors and retailers back at co-located show, SNEWS TV launches

Less than four weeks before the first Health & Fitness Business Expo co-located with Interbike in Las Vegas, the good news is exhibitors in the HFB specific hall have now grown beyond the number represented last year. As of Aug. 27, exhibitors totaled 72 individual companies at more


Fitness gives thumbs-up to Interbike co-location; retailers ready for Vegas -- mostly

With the decision made earlier this month that the management of the Health & Fitness Business Expo has indeed decided to co-locate the 2010 fitness show with its bike show, Interbike, SNEWS® launched a survey and heard one thing loud and clear: Give retailers a show and they’ll more


Health & Fitness Business 2010: Interbike merger offers many seminars, SNEWS continues as media sponsor, fitness space nearly sold out

In the first year of its co-location with the massive Interbike show, the Health & Fitness Business show has begun to take shape, according to show management. The fitness show (Sept. 22-23) will take over a space separated from the Interbike show (Sept. 21-24), but directly more


Health & Fitness Business ’10: Huge buyer growth, show taps into energy of onsite Interbike

The intent of the co-location of the Health & Fitness Business Expo with the Interbike show in Las Vegas seemed to have rung true: Buyer and attendee numbers more than doubled, exhibitors said they liked the energy exuding from the sprawling Interbike show down the hall, and a more

Health+Fitness Business Expo Announces Co-Location with Interbike

SAN JUAN CAPISTRANO, Calif. – Feb. 12, 2010 – In an effort to meet the changing needs of attendees and exhibitors, Health+Fitness Business Expo & Conference (HFB) will hold its annual trade show in Las Vegas' Sands Convention Center September 22-23, 2010, adjacent to and more

Health+Fitness Business to be Held with Interbike September 2011 in La

FOR IMMEDIATE RELEASE Health+Fitness Business to be Held with Interbike September 2011 in Las Vegas SAN JUAN CAPISTRANO, Calif. – Oct. 13, 2010 – Organizers of the Health+Fitness Business Expo (HFB) today announced it will follow its sister show's lead and again hold the 2011 more


Health & Fitness Business ’11: Early morning workouts, extended hours, exhibitor list grows… and more

Due to its second co-location with Interbike, the Health & Fitness business show has a growing audience, and that is allowing management to expand a few opportunities and activities – including ones that interact with Interbike’s cycling community – all of which may be helping to more


SNEWS fitness readers agree: Merging Health & Fitness Business with Interbike best option

Integrating the Health & Fitness Business Expo with the Interbike show has good support among SNEWS® readers who responded to a short survey about the show. With a decision on the horizon from Health & Fitness Business Expo management about the show’s future, SNEWS® surveyed its more


Did you hear?... Voice your opinion about HFB co-location with Interbike in a short SNEWS survey

Now that the management of the Health & Fitness Business Expo has formally announced its intention to co-locate the 2010 fitness show with its bike show, Interbike, we want to know what you think. We released this quick four-question, multiple-choice survey (with a few options more