See-through Supply Chains

Performance apparel manufacturers that make green claims take a lot of heat. Brands that take a strong stand seem to make other manufacturers and consumers want to poke holes in all that green goodness. It's only fair. Anyone can make vague green claims (it's called "greenwashing"), so brands that are truly making efforts to be sustainable keep looking for ways to be transparent, to communicate with customers about the entire supply chain, and create a dialogue about ever-changing manufacturing ethics. These three brands have taken their story to the most accessible platform of all -- the Web...
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Performance apparel manufacturers that make green claims take a lot of heat. Brands that take a strong stand seem to make other manufacturers and consumers want to poke holes in all that green goodness. It's only fair. Anyone can make vague green claims (it's called "greenwashing"), so brands that are truly making efforts to be sustainable keep looking for ways to be transparent, to communicate with customers about the entire supply chain, and create a dialogue about ever-changing manufacturing ethics. These three brands have taken their story to the most accessible platform of all -- the Web...

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