OIA finds mixing beer with politics engaging and relaxing at Outdoor Retailer Summer Market - SNEWS

OIA finds mixing beer with politics engaging and relaxing at Outdoor Retailer Summer Market

Hanging out with a beer at the booth near the end of the day is an Outdoor Retailer trade show tradition. But talking about issues like trade tariffs and wilderness legislation at the show? Well, political discussions are all too often reserved for panels and public speakers. However, the Outdoor Industry Association launched what it hopes will become a new tradition at Outdoor Retailer Summer Market 2006 with its Policy and a Pint sessions, held at 3 p.m. each day of the show at the OIA booth.
Author:
Updated:
Original:

Hanging out with a beer at the booth near the end of the day is an Outdoor Retailer trade show tradition. But talking about issues like trade tariffs and wilderness legislation at the show? Well, political discussions are all too often reserved for panels and public speakers. However, the Outdoor Industry Association launched what it hopes will become a new tradition at Outdoor Retailer Summer Market 2006 with its Policy and a Pint sessions, held at 3 p.m. each day of the show at the OIA booth.

The point of the sessions was to give people in the industry the chance to talk about how the association could address land and trade issues, and there was spirited discussion along with the Squatter’s Pale Ale. “Political discussion can sometimes be daunting and contentious,” said OIA Legislative Affairs Associate Alex Boian. “It doesn’t have to be. We hope that this creates an open forum where people can learn more about political issues, share tactics to address them, and enjoy a cold beer.”

For the most part, from what SNEWS® saw, it worked. During the inaugural Policy and Pint session on Thursday afternoon, August 10, people were talking in a relaxed atmosphere nursing beers and holding court in various discussion groups.

Russ Crispell of the Association of Outdoor Research Education got passionate about public land regulations that threaten to ban education groups from the backcountry.

“We have been identified as outfitters instead of educators,” he told OIA’s Government Affairs Director, Amy Roberts, who offered future help with ideas to solve his problems.

Suki Molina of the Idaho Conservation League came to drum up support for a bill currently in Congress that would create a new Boulder-White Clouds Wilderness area near Ketchum.

Boian held court with a pint and explained to a group how he could help outdoor companies bring import tariff issues that threaten to crush their business to the desks of Washington lawmakers. “A lot of people just don’t know how to take the first step,” he said. “I can get the ball rolling.”

And then there were the attendees who seemed content not to talk about politics at all but to simply move from group to group, listen to the conversation, and drink it all in.

Look for OIA to continue this new-found tradition at Winter Market -- maybe this time with something warming?

Related

Outdoor Retailer Summer Market 2003 Update

SNEWS will be running regular Outdoor Retailer Summer Market updates through early- August. We are doing this as a service to the industry to assist retailers, reps and exhibitors with trade show attendance and planning. Trade Show Events Worth Noting * If you have a trade show ...read more

Outdoor Retailer Trade Show Update -- Summer Market 2003

SNEWS will be running regular Outdoor Retailer trade show updates beginning today. The intent is to keep the industry up-to-date with news and information that will help retailers, reps and exhibitors with trade show attendance and planning. Outdoor Retailer Committed to SLC ...read more

Interior Secretary Kempthorne tours Outdoor Retailer Summer Market

“I didn’t expect this,” announced Secretary of the Interior Dirk Kempthorne, stopping to assess a Confluence both shaking with reggae beats. “The marketing is fantastic.” Kempthorne was certainly not expecting Ashley Warren to drape a lei around his neck in the middle of the show ...read more

OIA Insider: Making the most of Outdoor Retailer Winter Market

Outdoor Retailer's Winter Market is a mere two weeks away, and many of us in the outdoor industry are frantically trying to get ready. There is no doubt that Outdoor Retailer is the most important national trade show event for the outdoor industry, and having a good show can set ...read more

ORSM_Demo_Beach1.jpg

Outdoor Retailer Summer Market 2005 bursting with energy

Time and again, the SNEWS® team at the Outdoor Retailer Summer Market 2005 heard, "Best show in five years!" from exhibitors, reps, retailers and other attendees alike. And we would concur. The show simply rocked! Even in the hinterlands of the Pavilion – three large, ...read more

Outdoor Retailer Summer Market '07 Trends: First aid, survival and water treatments

The SNEWS® team of editors armed with maps and GPS (was this show big or what?) ducked and weaved around the trade show floor over the course of Outdoor Retailer Summer Market to ensure we could bring you the most comprehensive take on trends, directions, colors, styles and ...read more

ORSM_New2012_Logo.jpg

Last-minute merchandising and marketing tips for Outdoor Retailer Summer Market

Outdoor Retailer is days away and it’s time to dot your i’s and cross your t’s to make the most of your investment. Your visual merchandising plan is tight, the booth is staffed, appointments are organized and product is ready to rock — now what? Take a deep breath and get ready ...read more

Outdoor Retailer Summer Market update

Outdoor Retailer is reporting that the company's upcoming Aug. 14 to 17 Summer Market 2003 outdoor industry trade show in Salt Lake City, Utah, is 95 percent sold with 825 companies committed to exhibiting at this time. Summer Market 2003 retail attendee registration is now open ...read more

Outdoor Retailer Summer Market '06 Trends: Socks

What a show this was! We don't know about you, but our dogs are still barking after all the aisle-walking trying to hunt down booths that had moved and trends that were moving even faster. What follows, then, is a very select summary of product that caught our wandering editors' ...read more