How to maximize your press release on SNEWS

Help your news reach full potential with these three simple steps.
Author:
Updated:
Original:

SNEWS is the #1 place the outdoor industry goes for news. If you’re not posting your brand’s press releases here, you’re missing the boat.

But are you maximizing your exposure with each release? With just a few easy steps, your news will reach a much wider audience.

Tip #1: Share your press release on social media.

It literally takes just a few keystrokes. Either use the share tools right in the article, (see image below) or simply copy and paste the link to your social accounts, including Facebook, Twitter, and LinkedIn.

The share buttons are located under the title and above the body of text.

The share buttons are located under the title and above the body of text.

Eric Henderson, of Meteorite PR, knows how to work the system. He amplifies all the press releases he posts on Facebook, LinkedIn, and Twitter, by clicking the share buttons (one each for Facebook, Twitter, Pinterest, and LinkedIn as seen above). 

“It helps other media outlets receive the news,” he explains. He also adds a quote to make his post shine.

And don’t forget to tag any applicable companies or people in your post so they’re able to easily repost it, too.

Got a great photo to go along with it? Consider posting to Instagram with a link to your press release in your bio.

Tip #2: Consider a sponsored news press release.

Maximize your press release by upgrading to a sponsored press release.

A $500 spend will get you these perks:

Home page position: We’ll feature your news on our home page in the “Latest News” section surrounded by our editorial content for a minimum of 24 hours.

Newsletter spotlight: We’ll highlight your news in one of our three weekly newsletters. 

Sponsored press releases are one of the three featured stories in the newsletter as can be seen with the GO FAR press release. 

Sponsored press releases are one of the three featured stories in the newsletter as can be seen with the GO FAR press release. 

Social media push: We’ll promote your press release on Facebook and Twitter, 1 post each.

Get your press release in front of over 6,800 followers on Facebook and 7,285 followers on Twitter.

Get your press release in front of over 6,800 followers on Facebook and 7,285 followers on Twitter.

To boost your post, you’ll need to send us a clean copy of the press release in a Word document and two (unique) quality photos, both under 3 mb. One must be 300 pixels wide x 250 pixels tall for inclusion in our newsletter. The other can be any ratio as long as it’s horizontal.

Contact Scott Monte (SMonte@aimmedia.com) if you’re interested.

Tip #3: Nail the photo and logo.

Images in posts are scaled to fit the available horizontal space.

Images can be:

· 320px wide (640px retina)

· 620px wide (1240px retina)

· 700px wide (400px retina)

· 780px wide (1560px retina)

Only one photo can be submitted on the form. If you need an additional photo submitted, e-mail Scott Monte (SMonte@aimmedia.com).

To find out more about this and other sponsored brand profile opportunities, please contact Scott Monte at smonte@aimmedia.com or call him direct at (949)701-2040.

Related

SNEWS logo

How to post and edit your own press release on SNEWS

You asked, we delivered. SNEWS subscribers can now post and publish their own press releases. Our CMS, Tempest, is highly user friendly. But like with anything new, there is a learning curve. Please commit a few minutes to reading this article and learning the new system. Then, ...read more

North Cascades National Park

Industry Buzz: New press release process on SNEWS, $1M donated to Washington national parks, unusual Yosemite news, and more.

If you read anything today, make it Industry Buzz. Here are the latest headlines:  Didn't catch the last few? Read past versions by searching Industry Buzz on our site or #IndustryBuzz on social media. PR peeps! You can now post and edit your press releases directly to SNEWS. As ...read more

OR 3

Outdoor Retailer releases floor plan for January show

Outdoor Retailer announced the floorplan for the 2018 Outdoor Retailer + Snow Show at the Colorado Convention Center taking place January 25th through the 28th. The floorplan can be viewed here and the exhibitor list can be viewed here. Wanted: First-time exhibitors at Outdoor ...read more

How not to influence the press -- a bizarre tale

SNEWS has seen many bizarre things over the years of covering the outdoor and fitness industries. But, frankly, nothing so bizarre as what transpired recently between the SNEWS editors and a U.S.-based European marketing director of a European company. We cover the outdoor and ...read more

apple news logo crop

Never miss a story: Read SNEWS on Apple News

As of last week, you can find SNEWS through the Apple News app on your phone. As an outdoor professional, it's just one more way you can know what's happening in the industry when it happens, since we often break important industry stories. Stay current on all the latest outdoor ...read more

Irma_florida-bay-outfitters

Outdoor retailers report on impacts of Hurricane Irma

As if the devastation from Hurricane Harvey wasn’t enough, Hurricane Irma swooped through the Caribbean and Florida on Sunday wreaking havoc along the way. More than 6.7 million people in Florida are without power, and there’s flooding and damage throughout the state. "We've got ...read more

Powder7

5 #CoolShops to visit while you’re in Denver

Getting your steps in on the show floor and browsing hundreds of booths allow OR-goers to survey the trends, see what’s new and exciting, and get inspired. But why not see it in action? Denver, Colorado is home to some amazing, independent #CoolShops. Take a break and head over ...read more

Day3_Cover_ORD_WIN2018 copy

Read The Daily, Day 3

The action isn't slowing down with our day three issue. Stories include: Interviews with John Walbrecht, President of Black Diamond; Bobbi Gale Bensman, Rocky Mountain Sales Representative for Rincon Group; and Jeff Wiguna, CEO and Co-Founder of Outdoor Diversity Coalition and ...read more

Day4_Cover_COPY

Read The Daily, Day 4

We're in the home stretch! Today's editions includes: Interviews with Eric Henderson, owner and founder of Meteorite PR;  Chris Baker, founder of OneSeed Expeditions and Wayfinder Co-op; and Hilde Mitdthejell, owner and chairman of Dale of Norway. The latests Gear Trends in ...read more