Health & Fitness Business '09: Pre-show community service project to support Boys & Girls Club

To promote giving back to the Denver area while benefiting a local non-profit, the Health & Fitness Business Show in cooperation with SNEWS® has scheduled a community service project the day before the Aug. 6-7, 2009, show for all show attendees, exhibitors and others in the Denver-area fitness industry.

To promote giving back to the Denver area while benefiting a local non-profit, the Health & Fitness Business Show in cooperation with SNEWS® has scheduled a community service project the day before the Aug. 6-7, 2009, show for all show attendees, exhibitors and others in the Denver-area fitness industry.

For several hours the afternoon of Aug. 5, attendees and the industry will be invited to work with the Boys & Girls clubs of the metro Denver area to spruce up several facilities and organize donations of select fitness equipment and gear, while also networking with industry peers in a non-work environment.

The event will take the place of the successful golf outing of the last three years that benefited Augie's Quest, while continuing the SNEWS-supported tradition of service and benefit as a part of show attendance.

"We are very excited to partner with SNEWS on a community service project prior to the kick-off of the show," said Andy Tompkins, Nielsen Business Media group show director, Health & Fitness Business. "While the golf outing has been an amazing event, we would like to engage even more attendees with a new activity -- one that reaches beyond the industry.

"Working with the Boys & Girls Club should appeal to a wide range of industry members," Tompkins said, "and give us the chance to give back to the local Denver community and hopefully impart positive fitness habits to a group of youths in need."

Although details are still being finalized, the Boys and Girls Club of Metro Denver ( is ready to host dozens of industry members in the week immediately after the group's summer programs have finished.

"This kind of thing for Boys & Girls Clubs of Metro Denver is really priceless," Kristine Cohn, club volunteer resource manager, told SNEWS. "It helps to maintain a safe atmosphere for the youth we serve."

Depending on the number of show participants, the club will invite service attendees to up to four downtown area clubs where they will spruce up the facilities by cleaning, painting and organizing in all areas of each facility, including the gym.

Cohn said one of the top three goals of the group is to instill what it calls "Health and Life Skills," which includes fitness and other healthy lifestyle habits. The group will accept certain select donations of equipment and gear, including mats, balls, bands and accessories, but will check on what it can accommodate based on space limitations. The industry's retailers and suppliers will also be able to participate in the event by donating goods and gear -- potentially product that is at the show -- with details still coming as to what exactly the clubs need.

The Boys & Girls Club in the area is involved with 7,000 to 9,000 children each year, Cohn said, ages 6 to 18, 70 percent of whom come from families with incomes at or below poverty level. Most participants live nearby.

"It is literally a second home to them," Cohn said, explaining that many come with their sisters and brothers while parents are at work.

Tentatively, the project is slated to run from 2-5 p.m. the afternoon before the show to allow most attendees to participate. In addition, retail staff, club employees, personal trainers or any other industry professionals in the area who would like to participate are invited.

To express your interest in participating, helping to spread the word, donating product or anything else, email SNEWS will gather information and help organize donations or pass on needs and comments to show management as details develop.

--Therese Iknoian

SNEWS® View: We think this is a dynamite way for the show to kickoff this year, when it might also be saying adieu to Denver. Golf was great -- turnout, enthusiasm, donations, networking and fun -- but this event can embrace everybody in a way that will do good for the community. We will be there with our grubbies on as we hope you will too.

--SNEWS® Editors



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