Health & Fitness Business '09: Education, service and products all coming to Denver's last dance. Are you?

In what is likely the last time around for the Health & Fitness Business Expo in Denver after more than a decade, show organizers have put together a menu of exhibitors, education, service, parties and other networking opportunities for the Aug. 6-7, 2009, show.
Author:
Updated:
Original:

In what is likely the last time around for the Health & Fitness Business Expo in Denver after more than a decade, show organizers have put together a menu of exhibitors, education, service, parties and other networking opportunities for the Aug. 6-7, 2009, show.

The economic downturn has hit fitness hard but the show will go on. Despite rumors swirling that the show is going to be cancelled this year, Andy Tompkins, Nielsen Business Media group show director, is quite emphatic the company is committed to the show and to the fitness industry. Contracts are signed and the convention center is booked for 2009.

Registration is free for qualified retailers and buyers through approximately July 2, 2009. Click here to take care of that.

The show is happening, and SNEWS® continues as the exclusive media sponsor, again putting on an educational panel discussion on the first day with a free lunch and hosting the "Community Hub" in the SNEWS booth area for networking, an HFB happy hour on the first day, and consulting with business experts the first afternoon. Yet rumors of no-show companies and retail buyers seem to be taking on a life of their own.

"As we aggressively promote the upcoming show, we do want to ensure to the entire industry that Nielsen is completely committed to this event, and we are excited to host the industry once again in Denver," Tompkins told SNEWS. "We have support from the leading brands in the market and top retailers have indicated they plan to travel to this one-of-a-kind trade show.

"Although we are all managing challenges in the marketplace, we do feel strongly that the industry needs an event to connect and conduct business," he added, "and we look forward to providing this opportunity August 6 and 7 at the Colorado Convention Center."

Exhibitors and promotion

A full, up-to-date exhibitor list can be seen by clicking here. The show won't and can't hide that the list is shorter than normal. Nevertheless, it still includes Life Fitness, SportsArt Fitness, Accell Fitness, Body-Solid, Bodyguard, Fitness Master, Inspire, LeMond, Landice, Spirit, Star Trac, Lifecore, Power Plate, PowerBlock, Vectra, Productive Fitness, and many others. Back is TKO and still expected is Avanti, JK Fitness, Cap Barbell and Fitter. BH Fitness has chosen to continue select sponsorships but will not be exhibiting.

To help with the marketing efforts, show staff is personally calling and emailing many hundreds of retailers across multiple categories, Tompkins told SNEWS.

"Hundreds of leading dealers have already indicated that despite the extremely challenging retail sector, they are committed to traveling to Denver to take part in the industry's only dedicated trade event," Tompkins said, including Body Basics, Push Pedal Pull, Fitness Source, HealthStyles, Fitness Depot Canada, Play it Again Sports, Busy Body, and others.

Projects, education and parties

As a compact two-day show for a small industry, both days will be packed as will the afternoon before the show opens.

>> Pre-show service project -- Kicking off the event on Wednesday afternoon, Aug. 5, will be the first service project sponsored by the show and supported by SNEWS to allow the industry to give back to Denver before it leaves.

"In the spirit of fostering cooperation among industry members and to make a positive impact on the health and fitness of the children of Denver, HFB and SNEWS are partnering to organize the first fitness industry service project," Tompkins said.

"We are encouraging industry members -- both manufacturers and retailers -- to join us as we help renovate and enhance Denver's Boys & Girls Clubs. This will be a great opportunity to work side by side and network with your industry peers as we work together to promote fitness and a healthy lifestyle among Denver's youth the day before the show opens.

"The club has some equipment needs, too, and we would love to help them out with them in any way we can."

Click here to read about the event and the local Boys & Girls Clubs in a May 11, 2009, SNEWS story.

And email us at hfbevents@snewsnet.com to let us know how you can help. (The show would appreciate notification of your attendance by July 17.)

>> Educational forum and a free lunch too -- Get your free lunch (first come, first serve) on the first day of the show and the chance to take part in a discussion about sales, operations, merchandising, promotions and other in-store concepts to help attract and keep customers. Nationally known retail experts on the panel are Sandy Stein of Stein LLC (www.steinllc.com) and Ron Hornbaker of Retail Minds (www.retailminds.com), both of whom will join SNEWS editor in chief Therese Iknoian for a discussion on how fitness retailers can ramp up their strategies for maximum success -- now and later.

Click here to read a June 3, 2009, SNEWS story about the discussion and each panelist's background and expertise.

Special for attendees: Both Stein and Hornbaker will make themselves available in the SNEWS booth/Community Hub after the luncheon presentation for one-on-one chats with retailers to discuss personal questions.

>> Joe Marcoux will speak on "The Four Rs of Successful Retail Fitness," pre-show on the second day, Aug. 7, from 8:30 to 10 a.m.

>> The industry party on Aug. 6, 6:30-9:30 p.m., again generously sponsored by SportsArt Fitness, will have free food, beer, open bar, pool, bowling -- and longer hours.

>> Once you tie up business on the first afternoon, Aug. 6, head over to the SNEWS booth/Community Hub for the show Happy Hour to check your email and have a beer, courtesy of the show, from 4:30-6 p.m.

In addition, sponsors of the event include SportsArt Fitness, BH Fitness, GripPro, Schiek, Spirit, Star Trac and GES.

--Therese Iknoian

SNEWS® View: We will continue the discussion about the show, its present and its future in a SNEWS editorial later this week. Meanwhile, you can start the discussion with the industry now by clicking on the Chat, below, and emailing us at snewsbox@snewsnet.com.

--SNEWS® Editors

Related

HFB_Blue.jpg

Health & Fitness Business '09: Product preview, SNEWS forum, parties and more

Only days before the kick-off of the 2009 Health & Fitness Business Show, events, education, parties and products won't lack despite an audience forecast to be smaller. "While there is a great deal of uncertainty in the retail fitness marketplace, show management has done ...read more

HFB_Blue.jpg

Health & Fitness Business '09: SNEWS educational panel to feature national retail experts, plus pre-show service, parties and exhibitor update

With retail still reeling from economic blows in the last 18 months -- both fitness and otherwise -- the networking, education and exhibitors at the 2009 Health & Fitness Business Expo could supply an infusion of energy prior to the business season. Show management won't deny ...read more

HFB_Blue.jpg

Health & Fitness Business '09: Pre-show community service project to support Boys & Girls Club

To promote giving back to the Denver area while benefiting a local non-profit, the Health & Fitness Business Show in cooperation with SNEWS® has scheduled a community service project the day before the Aug. 6-7, 2009, show for all show attendees, exhibitors and others in the ...read more

HFB_Blue.jpg

Health & Fitness Business '09: Registration open, SNEWS lunch forum planned, exhibitors queuing up

Despite a still flagging economy, plans for the Health & Fitness Business Expo in August are shaping up, with the exhibitor list filling in and registration now open. The show will again take place in Denver at the Colorado Convention Center the first week of August -- Aug. ...read more

FitnessForum09Thumbnail.jpg

Health & Fitness Business ’09 education: SNEWS Fitness Forum covers ‘State of the Industry’ and retail tips, Joe Marcoux discusses 4 R’s of Retail

As a part of two educational offerings at the recent Health & Fitness Business show, the 5th annual SNEWS® Fitness Forum offered tips and discussion from seasoned retail experts with a State of the Industry report, while Joe Marcoux talked his 4 R’s of Specialty Retail. Both ...read more

HFB_Blue.jpg

Health & Fitness Business '09: Small show draws mixed reaction, paves way for 2010 changes

Denver Convention Center staffer Harold was once again in the lobby to greet attendees and exhibitors with his cheery smile and perky, "Good morrrrning! And how are you today? It's a beeayoutiful day!" Who couldn't smile when you walked in the door no matter how small the annual ...read more

HFB09_Cardio_AnimThb.gif

Health & Fitness Business '09: Cardio sticks mostly to freshening up, but still takes steps forward

With the economy still trying to rev up again, this wasn't the year for big news and innovative introductions from cardio manufacturers. Add to the economic hiccup a smaller Health & Fitness Business Show, some extra inventory still lingering here and there, and cautious buyers ...read more

Lifecore_Kettlebells-09.jpg

Health & Fitness Business '09: Strength category focuses on light lifting in down economy

The strength category at this summer’s Health & Fitness Business Show, Aug. 6-7 in Denver, was looking far leaner than its normally bulked-up offering. Consumer cutbacks on spending resulted in fewer strength companies even showing up to the trade show with a booth, and those ...read more

HFB_Blue.jpg

Health & Fitness Business '09: Show director speaks to SNEWS about the show, its format and its future

Although the one show exclusively for specialty retail fitness, the Health & Fitness Business Expo has been the subject of increasing debate and discussion in the last one to two years. Partly due to a rather weak attendance on both sides of the aisles in 2008 and forecasts for ...read more