Happy New Year from the SNEWS team

This year has been an interesting year to say the least. Full of retail and manufacturing challenges, consumer behavior changes, economic strife and turmoil, and, some would even add, business opportunity. We certainly have not lacked for things to write about in 2008, although the SNEWS® team much prefers to cover more positive or educational industry news and events rather than a constant stream of layoffs, store closings, forced and voluntary bankruptcy filings and lawsuits.
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This year has been an interesting year to say the least. Full of retail and manufacturing challenges, consumer behavior changes, economic strife and turmoil, and, some would even add, business opportunity.

We certainly have not lacked for things to write about in 2008, although the SNEWS® team much prefers to cover more positive or educational industry news and events rather than a constant stream of layoffs, store closings, forced and voluntary bankruptcy filings and lawsuits.

As is traditional for our gang at SNEWS, our offices are closed from Christmas Day through New Year’s Day, and since the New Year holiday comes on Thursday, we’re taking a few extra days to enjoy time with family and friends. We’ll be back at it with all the news and stories starting Jan. 5. Oh, you’ll still see a few stories kicking up between now and the first Monday of 2009, thanks to the automation of our website – as well as a few hard-working elves working behind the scenes to keep the SNEWS website warm.

There is a lot for us to be excited about as we head into 2009, and we hope you’ll be excited too:

>> Our first winter outdoor magazine with the new SNEWS design and branding launched just six months ago will hit mailboxes by mid-January.

>> On Jan. 12, our website relaunches with a complete redesign and loads of new features many of you asked for in our first in-depth reader survey done in spring 2008.

>> And we’ll be looking to you for more input and feedback in spring 2009.

Our readers are our most important asset and we want to make sure you get what you want and need. The SNEWS website redesign, on the heels of the new magazine design and our overall branding overhaul, is just one way of showing you how grateful we are for all of your support. We trust these steps will ensure we remain, as we have been since 1984, your most trusted source for outdoor and fitness industry news.

We look forward to seeing many of you soon as the 2009 show season kicks off. For our outdoor subscribers, we’ll see many of you at Outdoor Retailer Winter Market in January or at the ispo show in Germany in February. As always, if you have any questions, comments, or any kind of feedback, don’t wait until you see us to let us know your thoughts. Give a ring to 530-268-8295 or send an email to snewsbox@snewsnet.com.

Meanwhile, the very best wishes for the holiday season and all the best in 2009!

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