Did you hear?...Nautilus-sponsored study shows more Americans intend to workout

A study of consumers commissioned by the Nautilus Institute found that the alleged New Year's Resolutions may actually heat up come spring, not January, and that more people have said they will start exercising more than in the past.

A study of consumers commissioned by the Nautilus Institute found that the alleged New Year's Resolutions may actually heat up come spring, not January, and that more people have said they will start exercising more than in the past.

The percentage of people who said they are going to begin or intensify their exercise is 70 percent, up from 62 percent who said the same two years ago.

"This shows intentions are still healthy," said Nautilus spokesman Ron Arp. The study was a blind, random, online survey of 500 adults through an outside supplier in February. No other details were available.

Although the busy season for fitness seems to be the fourth and first quarters of the year (winter, holidays and New Year's), more than half of this study's respondents said they turned their thoughts to shaping up come March.

The spring season was chosen as the time to act by 53 percent who saw it as the time to get ready for skimpier summer wear, while New Year's was selected by 21 percent. A few less (19 percent) noted summer as the preferred time to kick off a program.

Self-image goes up with regular exercise
The study also revealed that those who did workout were twice as likely to feel good about themselves as those who didn't. For example,

• 83 percent of respondents who exercise 5 to 7 times a week feel positive about their health and appearance.
• 67 percent of respondents who exercise 2 to 4 times a week share the same positive feelings about themselves.
• 48 percent of respondents who exercise once a week or less have a positive view of themselves.

In addition, about a third of active Americans are seeking fitness equipment for their home in the next year, either adding to their assortment or building out a dedicated space for fitness, now in just over a third of the homes of respondents.

Intentions to buy included:

• free weights, with 30 percent of respondents considering buying them, up from 17 percent two years ago.
• treadmills, 29 percent, compared to 25 percent two years ago.
• exercise bikes, 28 percent, compared to 12 percent two years ago.
• home exercise gyms, 23 percent, compared to 14 percent two years ago.
• Treadclimber cardio trainers, 18 percent, compared to 7 percent two years ago.



Did you hear?...Facebook fans prove their worth in dollars, studies show

With more than 320 million people on Facebook around the world, companies are hoping to tap into more than numbers and actually quantify the value of corporate participation in the social media site. And two recent studies will help: They are proving that a brand’s Facebook fans ...read more

Home workouts may be the choice of time-pressed Americans, study finds

When time is tight -- and who isn't time-pressed these days? -- it's not news that exercise falls off the to-do list. That means that working out at home may help those who can indeed find a small window to pay more attention to their health, a recent study found. The Trends in ...read more

Fitness: Did you hear?… Ruffer leaves LA Gym, Lifestyle expands to Oklahoma, plus ACE yoga study, IHRSA stats, Finish Line, PowerBar, Nautilus, Everlast and more…

For the week of Oct 11-17 >> After a dozen years with LA Gym, Greg Ruffer has resigned from the company, now under FHI Inc. ownership since LA Gym was acquired by that Hancock company in August. Ruffer started with LA Gym straight out of college in 1993 and worked his way up the ...read more

Did you hear?... Club workouts, weight-lifting show top growth over five years: NSGA

Club workouts and weight-lifting led participation growth in fitness-oriented activities over five years, according to the most recent data from NSGA Sports Participation studies. Among the 39 sports and recreational activities surveyed in both 2000 and 2005, the highest-ranking ...read more

Did you hear?…UK fitness association study notes strength of industry

UNITED KINGDOM -- A new study out of the UK says the UK Health & Fitness Sector -- valued at almost GBP 2.5 billion (USD $4.7 billion) -- has grown in value by 4 percent over the last year, and now has more members than at any time in its 20-year history. Additionally, the report ...read more

Fitness: Did you hear?...

>> Florida-based Busy Body/Gyms to Go is opening its 15th store this month -- in Tampa. The new store will be more than 5,000 square feet with 1,500 square feet of warehouse space, which will serve as satellite distribution center for Tallahassee and Jacksonville. "We are ...read more

Fitness: Did you hear?...

For the week of June 1-6 >> Fitness specialty retail in the Phoenix area is still growing: At Home Fitness is building out its second location in Chandler, Ariz., which already has its sign out and is even listed in the new area phone book AND has been fielding a handful of daily ...read more

Outdoor: Did you hear?…

For the week of June 1-6 >> Lowa received a nice surprise when it snapped open the June 5 edition of The New York Times and found that famed designer Diane Von Furstenberg -- the inventor of the wrap dress in the '70s -- was a purveyor of hiking boots, or more specifically its ...read more

Fitness: Did you hear?...

>> Super cool way to recycle athletic shoes:The National Recycling Coalition (NRC) and Nike have announced they are re-lacing their partnership to recycle used athletic shoes, expanding the Nike Reuse-A-Shoe program to every state in the continental United States. In the second ...read more