Did you hear?... Five Ten is beginning to license its Stealth rubber - SNEWS

Did you hear?... Five Ten is beginning to license its Stealth rubber

Five Ten is beginning to license its Stealth rubber to other footwear companies to use in certain applications.

Five Ten is beginning to license its Stealth rubber to other footwear companies to use in certain applications. Following on the heels of a successful licensing arrangement with L.L. Bean in the '90s, Five Ten President Charles Cole has granted permission to Vasque to incorporate the sticky rubber into some of the Vasque product line, including the multisport collection, Talus, and two of the company's upper-end mountaineering boots.



Adidas enters agreement to buy Five Ten for $25 million

Adidas Group announced early Nov. 3 that it intends to acquire outdoor and climbing footwear brand Five Ten for $25 million. The share purchase agreement, which is expected to close within the next few weeks, includes Five Ten (www.fiveten.com) and its sister company Stealth ...read more


The Adidas/Five Ten match: Execs share plans for future

Rumors about the acquisition of Five Ten by the Adidas Group for $25 million announced on Nov. 3, 2011, started long before the ink was dry on the deal. Knowing how serious Adidas was about its entry into the outdoor market, SNEWS tracked down the deal's linchpins to help bring ...read more


Five Ten gets Super Bowl halftime exposure

Besides the exciting finish to Super Bowl XLVI that saw the New York Giants defeat the New England Patriots 21-17, audiences were abuzz over Madonna’s halftime show featuring slackliner Andy Lewis. The performance (click here to see it on You Tube) has brought Lewis a flood of ...read more

Did you hear?... Possible sale of Teva footwear license

Deckers has been selling its Teva line of sports sandals and other footwear since 1985 under various exclusive licensing arrangements with Mark Thatcher, the inventor of the Teva sport sandal and owner of the Teva patents and trademark. Following a rather -- how shall we call it? ...read more


Adidas reveals financial breakdown of Five Ten acquisition, reports 40 percent outdoor segment growth for 2011

Adidas Group reported its outdoor sales up 40 percent in 2011 to a SNEWS estimated EUR $280 million ($372 million), as part of an 11 percent increase in total company sales of EUR 13.4 billion ($17.6 billion) for the year. The German athletic footwear, apparel and equipment ...read more


Sticky rubber footwear flourishes with new technologies and players

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2013 with select stories from the O.R. Daily we published at the show July 31 – Aug. 3. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to ...read more


Five Ten restructures, moves European office to Adidas HQ

Climbing and biking footwear brand Five Ten is moving its European sales and marketing office to its parent Adidas Group headquarters in Herzogenaurach, Germany, SNEWS has learned. Five Ten, which was acquired by Adidas for more than $25 million late last year, will transition ...read more

Did you hear?... Outlast lays off five employees

Outlast has laid off five employees, a representative of the company confirmed to SNEWS®. Audrey DeBarros, the company's director of marketing, is one of the casualties, along with the only other member of the marketing department. Her last day is Oct. 31. The other layoffs are ...read more

Charles David Cole III, founder of Five Ten

Remembering “The Rubber King”

After teaching himself how to climb at iconic formations in California, Charles David Cole III went on to create more than 1,000 first ascents, some dangerous and solo, on big walls in Yosemite Valley. Cole founded Five Ten in 1985, which was named after the grade in the Yosemite ...read more