Changing of the guard at Isis for Women

Isis co-founder Poppy Gall has left the company after 11 years to follow other design and creative ventures. Gall, as lead product developer and designer, departed with her stamp firmly on the company’s products with their bold colors, playful prints and small added details.

Isis co-founder Poppy Gall has left the company after 11 years to follow other design and creative ventures. Gall, as lead product developer and designer, departed with her stamp firmly on the company’s products with their bold colors, playful prints and small added details.

She and fellow co-founder Carolyn Cooke, who remains with the company as president, had shepherded Isis from its debut in 1998 with about 20 styles as a winter-only line and two employees -- Cooke and Gall -- until last month. Today, Isis ( has 16 employees and about 130 styles for winter and 90 for spring/summer.

“Product development is in good hands,” Cooke told SNEWS®. “Poppy left us in a really great place. She established a good framework for others to follow.

“I will miss her, of course,” Cooke added. “She’s contributed a lot to the company.”

Cooke sent a letter from Isis to its customers and other partners in late September that read, in part:

“As co-founder of Isis, Poppy Gall’s vision and creativity shaped the product we designed and delivered throughout the last 11 years. However, she has recently left her position…and is moving on to new creative ventures. She leaves Isis well-positioned for the future, and I have a deep gratitude and appreciation for her and all that she has done to grow the brand.

“We all wish Poppy much joy and success in her new adventures, and thank her for all that she has given to the company and to each of us.”

Gall, who was not available for comment, had taken a four-month sabbatical over the summer of 2008, a few months after the company brought in Jim Fraizer as an interim vice president for product development in January 2008. Fraizer’s joining the company allowed Gall to move into an overall role overseeing creative design. Cindy Gibson, who came to Isis from L.L. Bean, took over the direction of product development in September 2008, Cooke said. Gall finished the fall 2010 line with the Isis team, although the spring 2010 line was finalized during her sabbatical, Cooke said. The spring 2011 line will be the first without her.

Both Cooke and Gall have not been majority owners since their primary investor took a greater role about two years ago.

Despite Gall’s departure, the direction and mission of the company -- to make a difference in the lives of women and to inspire women to live active lives -- remains the same.

--Therese Iknoian



Isis for Women acquired by American Recreation Products

After only a few months of being shopped, Isis for Women has a new owner -- American Recreation Products. The sale of Isis, which closed Jan. 7, 2010, comes only a few months after one of the co-founders, Poppy Gall, exited the business (click here to read a Oct. 30, 2009, SNEWS® more


Isis for Women Sophia Jacket

Sure, the Sophia soft shell jacket has got all the technical bells and whistles you'll want, but it also looks so dang good that you'll get compliments and stand taller wearing it. Our tester has literally turned heads walking into a room (granted, one full of tech-head more

Did you hear?... Isis wins ispo DuPont BrandNew Women Award

Isis, maker women's outdoor apparel, has won the ispo DuPont BrandNew Women Award for Winter 2002. The ispo DuPont BrandNew Awards are for "young, imaginative, future-oriented and usable brands" and products in the sports sector. Isis was chosen by nine international members of more


Isis co-founder, designer Poppy Gall launches her own design business

Leaving a company you co-founded and nurtured for nearly 11 years may not be easy. But Poppy Gall, formerly lead designer for Isis for Women, decided it was time for a change after 11 years. She has formerly announced the launch of her new design business and her entry into the more


Step aside, boys -- women stake a claim to product innovation over the last 25 years

In the '70s and '80s, when Isis co-founder Poppy Gall was passionate about bike racing, she had to stitch up her own shorts, tights and jerseys because the men's and unisex garments on the market at the time simply didn't fit. Other less sewing-inclined athletic females had no more

OR Summer Market '03: Women's Products

Thankfully, it seems the days of being second-class citizens are over for women. From apparel to packs, manufacturers are giving the girls their props and designing products to fit women's curves, style tastes and needs, rather than giving them boys' hand-me-downs, simply more

Lamar leaves Nautilus, changing of guard continues

In a sudden move that took some by surprise, Kevin Lamar resigned from The Nautilus Group last week, leaving the company with no current senior management members who went through the acquisitions and early integration of Schwinn and StairMaster, as well as the fits and sputters more


Belaying, with bump: First harness designed for pregnant women

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2012 with select stories from the O.R. Daily we published at the show Aug. 2-5. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and more


Isis plans slow transition to Boulder

American Rec’s move of its Isis brand ( from Burlington Vt. to Boulder, Colo., announced April 14, will be a slow transition – beginning this spring, and likely not wrapping up until October 2011, company officials told SNEWS® Friday morning. Isis, which more