True Fitness unleashes updates to ellipticals

True Fitness’ revamped elliptical line hit showroom floors before the holidays and company officials say customers and retailers are happy with the sleeker, lower-profile ellipticals. SNEWS chats with True about the updates.
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It’s nice to know that when consumers speak, companies listen.

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In November, a revamped line of ellipticals from True Fitness hit showroom floors at dealers across the country.

The updated line of core-drive ellipticals is the company’s response to customer input, said True Marketing Director Beth Norviel. The updates include new user-friendly features, a revamped 20-minute total body workout program and mechanical changes that make the products safer.

“Based on feedback we heard from dealers and users, we wanted to refresh the machines and give them a new, sleeker look with a lower profile,” Norviel said.

Most of the aesthetic updates are functional as well. Take the multigrip handle, which gives users more versatility on where they can grip. The handles have Quick Access Keys to adjust a workout. Also, the contact heart-rate monitors now are housed within the side rails to provide a more accurate reading.

“We’ve seen [the side rails] to be a much more natural gripping point to get a more accurate heart-rate reading,” Norviel said.

The step-up height has been lowered by 2.5 inches, making it easier and safer to step up onto the machine.

True has had side steps on its ellipticals for a while, but now they are 18 versus 13.5 inches long. The larger surface makes it easier for people to find a good spot the perfect distance from the arms while they’re standing and doing an upper-body-only workout.

The high-end model, now known as the ES900 (previously the EFX, still MSRP $4,699), now has two extra inches on its stride, at 16 to 27 inches. The company has added an extra inch on the lower end, and another on the upper end, so users of various heights and body types can adjust the stride length. The adjustability can be tuned in half-inch increments, instead of a full inch, making it tailored for each individual, Norviel said.

The elliptical formerly known as the TSX is now the PS300 (MSRP $3,099) and has a 21-inch fixed stride; and the one formerly known as TSXA is now the ES700 (MSRP $4,199).

In all models, the moving, linked sections of the arms that traditionally were out in the open now are enclosed, Norviel said.

In addition to mechanical and cosmetic updates, Norviel said True has redesigned its Cardio 360 total-body workout programming to be more effective for the time-crunched consumer.

The ES products have all the high-end features the industry has come to expect from a cardio product, including a USB port for workout data extraction and iPod compatibility, and all three products have present workouts, including the updated Cardio 360 total-body workout.

“We’ve received all positive feedback,” Norviel said. “The main thing people have really liked is the refreshed look. Customers and retailers have responded positively to it.”

True isn’t the only company revamping its line. Vision Fitness unveiled a line of redesigned products — treadmills and ellipticals alike — at the Health and Fitness Business Expo in Las Vegas in September.

Some of Vision’s new products include the TF40, T40 and T80. The TF40 was the company’s sturdiest model, which offers a 3 horsepower motor yet is foldable, leading it to be easily stowable in a customer’s home. The TF40 also has a hydraulic “drop assist” system that doesn’t let it slam down on the ground.

--Ana Trujillo

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