Hi-Tec introduces first-ever outdoor apparel and accessories collection - SNEWS

Hi-Tec branches out into apparel and accessories

Coming this fall, the footwear brand will sell button-downs, hoodies, outerwear, and accessories.
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For the first time, footwear brand Hi-Tec is joining the crowded crossover apparel realm with the launch of a new line of hoodies, pants, beanies, and other pieces aimed at people who want their garb to transition from trail to office. 

Hi-Tec introduces men's and women's clothing and accessories

Women's and men's apparel features waterproof and windproof fabrics, and a number of other technologies. 

“Hi-Tec’s® expansion into apparel and accessories was a natural progression and testament to the brand’s dedication to providing high quality, affordable products for everyone," said Henry Stupp, CEO of Cherokee Global Brands, which owns Hi-Tec. "We have found that our customers seek the versatility of outdoor crossover products they can wear during everyday occasions, from going to the office to an activity after work. With our new collections, we are continuing to lead the outdoor crossover trend so customers are ready for any adventure. Comfortable anywhere.”

Hi-Tec has partnered with industry-leading licensees in specific categories to support the launch, including Tharanco Group in apparel and Interbrand for accessories

The first outdoor crossover apparel collection—thermal shirts, button-down tops, pants, fleeces, half-zip jackets, hooded jackets, vests, outerwear, beanies, socks, hats, and gloves—will be available this fall in department stores, specialty retailers, and through ecommerce sites in the U.S. and Canada. Hi-Tec did not specify which stores.

Details are forthcoming right now, but Hi-Tec reps did tell us that the collection will include the following:

  • waterproof fabrics
  • windproof fabrics
  • sun-protective fabrics
  • cool-to-the-touch fabrics
  • heat retention fabrics
  • sunglass cleaners (inside women's and men's woven shirt tails)
  • invisible zippers
  • adjustable sleeves

A second outdoor crossover apparel collection will follow in Spring 2019.


Hi-Tec Ad Campaigns Steps Outside the Box

Quick, pick up one outdoor magazine or another. Flip to an ad and cover the brand name. Whose boots are those? Whose packs? Whose jackets? What do you see? Thickly treed forests, churning streams, pristine lakes, sweat dripping off foreheads, and faces looking serious and ...read more