Gear trends: Yoga for 2014/15

Find out what's ahead for the yoga category with new products and trends for fall/winter 2014/15 that we discovered at Outdoor Retailer Winter Market.
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Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2014 with select stories from the O.R. Daily we published at the show Jan. 21 – 25. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and upload the articles to our searchable archives.

Whether it’s bright colors contrasting fabric, prints and stripes, or unique details, yoga apparel is embracing it all for fall/winter 2014, creating an attention-grabbing collection of body-hugging silhouettes. At the same time we’re seeing some companies go the opposite direction, creating a more mature, refined palette.

In the midst of it all, the push for styles that can go from the office to the studio is still a main focus for many brands as a category that’s done well in retail over the last few years. And our favorite part of the yoga world this year? There’s a collective mindfulness towards making it all a little more eco-friendly and socially responsible.

Bright, printed leggings aren’t going anywhere. For fall 2014, we’ll continue to see busy bottoms like the Maison, Sapphire and Misty leggings (MSRPs $70-$75) from Prana, the Emmeline Tight (MSRP $75) from Carve Designs, and the Urban Gym Tights and Capris with horizontal stripes (MSRPs from $60) from Moving Comfort. Moving Comfort continues to embrace rich jewel tones like in its new streamlined FineForm bra (MSRP $50), which layers perfectly with peek-a-boo styles like the Twist Open Back top (MSRP $65). Going beyond color, Moving Comfort is matching contrasting fabric textures like matte and shine to add eye-catching detail to their pieces.

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Carve Designs Urban Gym Tights and Capris

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Moving Comfort Fine Form Bra

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Moving Comfort Twist Open Back

But companies aren’t leaving it all up to color. They’re playing with design elements too. Lolë’s Satya tank top (MSRP $68) features a cowl neck and twist back details in a double-layered tank top and is also long in the torso similar to Prana’s Ariel Tank (MSRP $60). Extra length is not only flattering, it’s also efficient at keeping your low back or tummy from being exposed during downward facing dog or in a handstand. Prana also is playing with the double-layered tank in its Mika top (MSRP $60) by layering a simple racerback tank under a textured burnout layer.

Anue is toying with length in its Kama Racerback (MSRP $65) and Temple Keyhole (MSRP $60) by giving the tops a longer hem in front and a shorter hem in the back to minimize exposure. And with a nod to Australian indigenous art, Anue incorporates macramé and crochet into its fall 2014 line. When layered in contrasting colors like blue and orange, for instance, the macramé creates interesting textures and patterns. “Each piece is carefully tailored to ensure a flattering fit that blends the vibrant colors and patterns created by the cut-out shapes,” said Kassia Davis, apparel product manager for New Balance.

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Anue Kama Racerback

We’re also seeing playful visual elements cross over into the to-and-fro category: apparel that transitions seamlessly from the studio to the office or around town.

The Maha Tunic (MSRP $76) by Stonewear Designs, a great piece for throwing on over yoga pants at the end of practice, employs contrast stitching to add a fun visual element to the piece. Prana also introduces some drape-y pullover sweaters like the Perry (MSRP $70) and the hooded, knit Nina (MSRP $95) for going to and from the studio.

While many brands are aiming for loose and flowy, Lolë has a different approach with its cropped Anada top (MSRP $70). This long-sleeved shirt features textured trim around the waist for added detail and layers fashionably over a yoga tank for a casual look. The Tadasana pant (MSRP $90) — a cropped sweatpant with four-way stretch, two front pockets and a relaxed fit — wicks moisture in the studio but has street style at the end of class.

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 Lolë Anada 

On the heels of Lolë’s popular White Tour — a series of yoga gatherings held around the world in inspirational locations, like Paris’s Grand Palais — comes its White Collection. Unlike the loud and bright apparel dominating the yoga market, the White Collection is focused on elegance, functionality and a soft color palette including white, ballet pink and creamy beige. Also unlike the mainstream, the main fabric throughout the line is silk, which is naturally light, hypoallergenic, and moisture-resistant. Pieces like the V-neck Lavanyah Camisole (MSRP $90), the soft Vinaya Legging (MSRP $120) and the long-sleeved silk cashmere Lopa Top (MSRP $140) were inspired by renowned yoga instructor and White Tour leader, Elena Brower.

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 Lolë Lavanyah Camisole 

Manduka and Patagonia are taking yoga off the mat this fall by making conscious decisions to produce their goods more mindfully. Manduka’s new LiveOn Collection of mats and sandals is an attempt to close the loop on the manufacturing process. Consumers will be able to send their mats back to Manduka where they will be broken down and recycled into the next generation of yoga mats. The first batch of the LiveOn 3-mm, 5-mm and Kids Yoga Mats (MSRPs $48-$58) will be made from PLUSfoam, a combination of post-consumer, post-manufacturing scrap and virgin materials.

Nine styles from Patagonia are now Fair Trade Certified, including the Women’s Cross Back Tank (MSRP $49) and Serenity Leggings (MSRP $59). For every Fair Trade Certified product sold, Patagonia will make a contribution directly to a special workers’ fund. The workers will decide collectively how they want to spend the fund, from scholarships to disaster relief to medical care. “Offering Fair Trade products is an important new tool for us to ensure fair wages and workplace safety for the workers who sew Patagonia clothes,” said Cara Chacon, director of environmental responsibility for Patagonia.

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Patagonia Cross Back Tank

--Ali Carr Troxell

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