Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2014 with select stories from the O.R. Daily we published at the show Jan. 21 – 25. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and upload the articles to our searchable archives.
Your clothes say something about you. And the women shopping for lifestyle apparel at outdoor retail are classy, stylish, cute and comfortable.
Next fall’s fashions for women continue the trend of incorporating technical elements into the styles that flatter, but also shift to flexible designs for the woman with a lot on her plate. She’s a career woman, a full-time mom, a traveler, an adventuress and a bike commuter.
“Women are mobile, busy, active and want to do more with less while being comfortable, cozy and looking good,” said Kate Larramendy, director of design for Horny Toad.
Your female customer will be wearing leggings, sweaters, slimmed-down pants, dresses and warm skirts to tackle her entire day because she doesn’t have time to change outfits every time she changes activities.
The boots-and-leggings look is still popular so many brands are offering longer tops and sweaters to complement it.
“I don’t see that look going anywhere anytime soon,” said Kaitlyn Benson, marketing manager for Krimson Klover. “I think it’s really becoming something that designers are trying to revamp every season.”
Leggings are plentiful on the floor. Patagonia brings its Serenity Leggings (MSRP $59) and Horny Toad offers its Printed Lean Legging (MSRP $54). To go with those leggings are fun sweaters with crazy patterns and animal pictures, made with plush-yet-lightweight yarns.
Neve Designs brings its Kinsley Nordic Sweater (MSRP $198), which is lightweight, warm and could be worn over a button-down shirt with jeans or with a baselayer after a day of skiing. Woolrich adds cheerful options in its Motif Mohair Sweater (MSRP $89), which comes with a duck, owl or snowshoe on the front. Krimson Klover’s Pico Hole mohair blend pullover (MSRP N/A) incorporates a cowl neck for added flair.
Slimmed-down pants now come with an element of stretch for added comfort and to accommodate more body types, said Noah Robertson, co-founder and director of product development at Mountain Khakis. Adding stretch “also puts less stress on high-impact seam areas,” Robertson said, which makes products more durable.
Mountain Khakis brings its stretch canvas Silver Dollar Pant (MSRP $80). Eider’s bright, skinny Lachat Pant (MSRP $129) is fleece-lined to keep her warm. It pairs perfectly with Eider’s Sixt belted multicolor sweater (MSRP $149).
Increasingly eco-friendly consumers mean more bike commuting. Traditionally athletic companies like Marmot are entering the fashion game with some pieces for the women who brave any weather on their bikes to work. Marmot’s Lovenia Jacket (MSRP $250) is a stylish piece that has the brand’s membrane waterproof/breathable shell coupled with Thermal-R insulation for extra warmth on chilly rides.
She loves dresses because they’re easy to wear and make her feel feminine and beautiful — which is especially good when she’s traveling. ExOfficio’s Cafenista Sweater Dress (MSRP $98) is perfect for the gal on the go. Marketing Manager Carol Blayden said the piece goes perfectly with skinny pants or leggings for added warmth, plus it’s lightweight, which is good for travelers.
Nau’s Tech-Nique Dress (MSRP $200) is another option made of stretch woven softshell fabric put together in a clean, modern dress that’s wind-resistant and water- and wine-repellent.
Ojai’sreversible Topa Dress (MSRP $74) provides two looks in one looser-fitting silhouette to be combined with leggings and boots. Chic dresses also come in Aventura’s Maxine Dress and Horny Toad’s Keyboard Dress (MSRP $89).
Skirts stay in high demand for fall 2014. Smartwool’s reversible Mini Dot Double Knit Skirt (MSRP $100) is a blend of 60 percent merino wool, 20 percent nylon and 20 percent acrylic.