Uncharted Supply Company is a young, Park City, Utah-based start-up and makers of the the Seventy2 Survival System. You may be familiar with the brand from the Season 9 premiere of Shark Tank, where we struck a deal with Robert Herjavec, or you might've seen our record-breaking crowdfunding campaign on Indiegogo. 

Uncharted founder Christian Schauf

Uncharted Founder Christian Schauf, left.

Now a serial adventurer and philanthropist, I grew up on a farm in Wisconsin where I learned how to navigate the environment, operate and repair vehicles, and handle animals from a very young age . When emergencies would strike our small community, my family would leverage our tractors, chainsaws and experience, to help dig out or clear a path for the neighbors. 

My upbringing etched memories of being prepared for enduring the worst and always lending a helping hand to anyone in need. But, it was real life events that led to the creation of Uncharted and Seventy2—a 72-hour survival kit containing 35 top quality tools and instructions you need to survive in a hurricane, earthquake, or any emergency situation. It includes hand warmers, a water filter, goggles, glowsticks and a first-aid kit.

I actually had the vision for the survival kit while sitting in motionless traffic in Los Angeles after a light rain shower. I wondered: "If a light rain can stop traffic, what happens if an earthquake hits? Would I be prepared to not only help myself but those around me? Would the people around me be prepared?" I set out to develop a practical, easy-to-use pack with simple instructions so the everyday person could use, and ultimately survive an otherwise deadly situation. 

My team and I are making emergency preparedness less doomsday and more approachable for the everyday person. Our brand has received rave reviews and experienced significant sales growth in its first year, along with financial support from investors who see the value and growth in Uncharted and the emergency preparedness industry. 

Seventy2 Survival System

A fully-packed Seventy2 Survival System.

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Do you have a new product or company you want to pitch? Here's how to do it.


Real Adventure Design magnetic ski racks

Elevator Pitch | Magnetic ski racks

Skiers and outdoor enthusiasts own lots of gear. Our valuable gear should be kept in great shape when not in use. Falling skis or damp boots and gloves can lessen the life and performance of our gear. And unorganized gear can be unsightly and hard to access when we need it. ...read more


Elevator Pitch: Full Windsor

I am an internationally award-winning industrial designer from New Zealand who quit my job to build better tools for bicyclists and outdoorsmen. The ability to build advanced tools is a key characteristic behind what makes us human, and refining them to the point of perfection ...read more


Elevator Pitch: Decibullz

Our Decibullz’s Bluetooth Wireless earphones can be “thermofitted” to the unique shape of your ear. It’s like molding a mouth guard: you put the earplugs in hot water for 5 minutes, take them out, wait 30 seconds, and then mold the warm and pliable plastic to the exact shape of ...read more

Ice climber wearing Appalachian Gear Company hoodie

Elevator Pitch: Appalachian Gear Company

Ride the elevator with John Gage, co-founder of Appalachian Gear Company. Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. The over-use of synthetic fibers in garments has led to microplastic ...read more

Climb-On Maps

Elevator Pitch: Climb-On Maps

Have you ever gotten lost trying to find your way to a climb or off a climb? Especially in some place as fantastic and confusing as Red Rock Canyon, NV or Joshua Tree, CA? Get lost no more! We provide the most detailed rock climbing access trail maps available. These loose-leaf, ...read more

Elevator Pitch | Noso Patches

Elevator Pitch | Noso Patches

We make repair and embellishment patches for outdoor and recreational products. Our mission is to partner with large companies and provide them with patches which they can bundle with their products in an effort to extend the lifespan of their gear. You get a button when ...read more

Rinse Bath & Body deOdor

Elevator Pitch: Rinse Bath & Body

The outdoor industry promotes a healthy, active and environmentally friendly culture. At Rinse Bath & Body, we produce natural products that focus on the same things.  All of our products are intentionally made with the best ingredients, are easy to travel with and are ...read more