Retail College - Mystery Shopper Lab
 | Mystery Shopper: High Country stumbles a bit in our GPS shopping test
Oct 23, 2006 Located in Atlanta's upscale Buckhead area, High Country Outfitters is one of the city's last independent outdoor specialty dealers. Having shopped for a GPS unit at a large sporting goods store near Atlanta, we were curious to see how a specialty outdoor retail store such as High Country would fare in comparison. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Bass Pro shatters the no-service stereotype of big-box stores
Oct 2, 2006 SNEWS® set out to gauge how effectively outdoor retailers are selling GPS, and to make it even more interesting, we sent one of our top Mystery Shopper operatives to a large Bass Pro Shops store just north of Atlanta. Could a massive sporting goods store filled with everything from boat motors to tents effectively sell GPS? Our Mystery Shopper was surprised at what he found. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: On the hunt for the elusive TreadClimber
Sep 25, 2006 Our Mystery Shopper heads to Little Rock, Arkansas, in search of the elusive TreadClimber. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Close, but listening skills missed the mark
Aug 21, 2006 Close only counts in horseshoes and hand grenades. That’s what we drill into our shopping agents during Mystery Shopper boot camp. A retailer who only comes close to providing good service, but falls short in the end, will just be another casualty in the struggle to win at retail. One of our Mystery Shopping agents had a close call while visiting a specialty fitness retailer in Tacoma, Wash. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Salespeople will sell what they know, avoid what they don't
Jul 31, 2006 Several companies introduced lines of larger backpacks that featured new technologies, giving this product category some long-overdue attention. After giving retailers a spring season to get a feel for these load haulers, we dispatched a sly Mystery Shopper to gauge retailers' sales savvy. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Keeping it cool with a store full of customers
Jul 24, 2006 The sun was beaming over Seattle and the Starbucks staff was asking, "Would you like your coffee iced today?" So, after a jolt of caffeine, our SNEWS® shopper crossed a busy street and walked into the Busy Body Home Fitness showroom in Tacoma where everything was metallic and cool. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: You want me to go someplace else to buy shoes?
Jul 17, 2006 It was a beautiful Friday afternoon with perfect late spring temperatures and low humidity, just the time for most folks in the region to be thinking about getting outside and reassessing their shoe needs. We ambled into Great Outdoor Provision on Park Road about 6:30 p.m. The center where it sits is rather non-descript and sprawling with parking areas surrounded by movie theaters and other could-be-anywhere urban mall stores. The Great Outdoor Provision building stood out with its charming old west façade and drew us in like bees to honey. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Should customers have to work this hard?
Jun 26, 2006 Our team had driven by the huge sign and large glass windows facing Interstate 80 in Sacramento hundreds of times -- since the Fitness Outlet Exercise Equipment has a superior location on the main highway between San Francisco or Sacramento and Lake Tahoe and all points east -- but we'd never stepped inside. We'd heard good things, and know the store owners' reputations as solid. The destination was ripe for a mystery shopping experience. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: A home run with easy banter, solid techniques at Lifestyle
May 22, 2006 As one of the new kids in the fitness specialty arena in the Charlotte, N.C., area, we were curious to see how Lifestyle Fitness had settled in. We chose the main Lifestyle Fitness Equipment store facing southbound Interstate 77 near Interstate 485 in South Charlotte -- what seemed like a prime spot since rush-hour backups have bored folks looking up and reading store signs. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery shopper: Listening, empathizing show professional salesmanship
Mar 3, 2006 Winter was going to be winding down soon in Madison, Wis., and Teddy knew if he was going to continue doing the outdoorsy activities he liked so much, working on leg and hip strength was going to be vital since he had just been diagnosed with osteo-arthritis in both hips. Knowing that he had to take action, he wasted no time heading to the nearest specialty fitness equipment store, 2nd Wind Exercise. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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iFitness Belts Oct 17, 2011 The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them. Read Review | Comment on this review | Go to all Product Reviews |
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Fitnex E55SG Elliptical Sep 14, 2011 So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard. Read Review | Comment on this review | Go to all Product Reviews |
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Client Services Rep - SmartEtailing.com
Listed - 12/17/2011
Bicycle Store Manager - Seattle Area - Veloce Velo
Listed - 12/17/2011
National Accounts Sales Manager - Pearl Izumi
Listed - 12/16/2011
Product Line Manager - Gregory Mountain Products, Inc.
Listed - 12/15/2011
National Sales Manager - Fox River Mills Inc.
Listed - 12/14/2011
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ViewRanger™ App partners with Menasha Ridge/Wilderness Press
Dec 19, 2011
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Grassroots Outdoor Alliance Reduces Its Carbon Footprint at Fall Show
Dec 16, 2011
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Hydrapak Expands Partnership Reach with UltrAspire
Dec 16, 2011
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High Sierra Adds Kyle Kilcherman As Director of Sales - Sporting Goods
Dec 15, 2011
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Jackson Kayak's New Cuda Fishing Boat Craves Open Water
Dec 15, 2011
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REVO Sunglasses Partners with Corey Rich Photography
Dec 15, 2011
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Dec 19, 2011
Read story | Post a release | Go to all Industry Releases
Grassroots Outdoor Alliance Reduces Its Carbon Footprint at Fall Show
Dec 16, 2011
Read story | Post a release | Go to all Industry Releases
Hydrapak Expands Partnership Reach with UltrAspire
Dec 16, 2011
Read story | Post a release | Go to all Industry Releases
High Sierra Adds Kyle Kilcherman As Director of Sales - Sporting Goods
Dec 15, 2011
Read story | Post a release | Go to all Industry Releases
Jackson Kayak's New Cuda Fishing Boat Craves Open Water
Dec 15, 2011
Read story | Post a release | Go to all Industry Releases
REVO Sunglasses Partners with Corey Rich Photography
Dec 15, 2011
Read story | Post a release | Go to all Industry Releases
Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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Outdoor Retailer Winter Market Planning Guide is live, in full digital glory
Dec 16, 2011
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Family business still going strong nearly 30 years later
Dec 16, 2011
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Dec 19, 2011
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Outdoor Retailer Winter Market Planning Guide is live, in full digital glory
Dec 16, 2011
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Family business still going strong nearly 30 years later
Dec 16, 2011
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"Megan Mulligan " by Beth Cochran (12/12/2011 14:23 MST)
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"Kinda Busted... " by Mike Mooers (12/12/2011 10:29 MST)
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Join the conversations -- Ideas, Community. Becoming a member of the community is free.
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"Kinda Busted... " by Mike Mooers (12/12/2011 10:29 MST)
Comments
Join the conversations -- Ideas, Community. Becoming a member of the community is free.
Click here to join now.
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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Nov 18, 2011
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