Retail College - Mystery Shopper Lab
 | Mystery Shopper: Knowledgeable salesperson reels shopper in with thorough presentation
Mar 18, 2009 Having pioneered kayak fishing off the southeastern coast of Louisiana, the folks at Buffalo Peak Outfitters in Jackson, Miss., know a thing or two about this emerging sport. So, when we learned that a member of our Mystery Shopper team was going to be in the Magnolia State, we dispatched him to Buffalo Peak to go undercover and shop for a boat. Would the salespeople encourage our undercover man to go whole hog, or counsel him to not bite off more than necessary? Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Savvy salesman stressed home gym benefits to move customer up in price
Feb 2, 2009 With the country moving deeper into a recession, and consumers tightening their belts, the SNEWS® team wondered how fitness shops might deal with people seeking low-cost solutions to getting a good workout at home. We dispatched a member of our Mystery Shopper team -- code name, Jake -- to Jackson, Miss., to seek equipment that he could set up in his apartment without breaking the bank. When it was all said and done, he didn't necessarily find a low-budget set-up, but rather found an excellent salesman who had our man willing to shell out more than he'd planned. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Female shopper’s quest for jacket warmly satisfied despite minor technical blunders
Jan 5, 2009 On a Saturday afternoon, Cindy and Jack cruised past Cumberland Transit, which occupies an attractive brick building among a small string of shops near Vanderbilt University. Standing out brightly from the pale green exterior was a green and yellow Cumberland Transit sign that made the store easy to spot from the street. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: A shopper nearly ignored on her search for winter running apparel
Dec 8, 2008 SNEWS® was checking out New York for a few days in the late fall and decided it was time to take another look at Paragon Sports -- a bit of a sports and outdoor landmark in Manhattan and one that we'd put to the test in our latest Mystery Shopper mission. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: In hot pursuit of kettlebells but steered away to an alternative
Sep 1, 2008 In a bustling downtown section of Spokane, our mystery shopper headed to Spokane Exercise Equipment, located on Main Street and part of a blocks-long shopping hub. It was around 1 p.m. on a Monday and Linda's mission was to shop for kettlebells, so she could tone up and get stronger for her regular hikes and walks and to work her upper body muscles more than her other activities did. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Sales skills on the ball, ignoring other customers misses mark
Apr 14, 2008 On a drive in the outskirts of Toronto, our mystery shoppers took a detour to check out the Fitness Depot store in Mississauga to see how it would do selling home gyms. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Retailer stumbles with tough shopping challenge
Feb 15, 2008 SNEWS® was in Toronto, Ontario, during the holiday season and decided to see how our Canadian neighbors would handle a mystery shopper sales scenario. We learn something every time we do one of these and hope you do too. Don't forget to visit our Training Center to see our entire lineup of past Mystery Shoppers, both fitness and outdoor, for additional perspective on the state of specialty retail. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Listening and catering well to a senior in search of fitness
Dec 14, 2007 We don't always hit up major metro markets: In fact, recently passing through the Central San Joaquin Valley of California, we decided to see how specialty fitness was performing in Fresno. We learn something every time we do one of these and hope you do too. We always like to point out: Our goal with these Mystery Shoppers is not to praise one particular store or person -- or to pick on one person or one store -- but to point out what went wrong and what went right and, we hope, to offer a learning experience. Each and every shopping experience can be widely different, even at any one store or with any one person. Don't forget to visit our Training Center to see our entire lineup of past Mystery Shoppers, both fitness and outdoor, for additional perspective on the state of specialty retail. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Customer's needs center-stage in super sales experience
Nov 2, 2007 SNEWS® was in the Northwest recently and decided it was high time to do a little mystery shopping again. Dusty stepped into Fitness Shop on the hunt for something to help the balance, coordination and strength he knew he'd need for his coming winter skiing adventures. Figured the fitness store would be a good place to explore his options. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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| Mystery Shopper: Spiff gets in way of otherwise positive sale
Jul 27, 2007 We were amazed how many specialty fitness stores and other places to buy fitness equipment and gear were smattered across the greater Albuquerque, N.M., metropolitan area. So many choices…. But we chose to drop into Push Pedal Pull, which we found out later had been in town for about 12 years although its headquarters is in the Midwest. Out for a little Sunday afternoon shopping, Jackie and Jane decided to size up some equipment since Jackie had been talking about getting something for a very long time to take off a few pounds that had snuck up on the former competitive athlete. Read Story | Comment on this story | Go to all Mystery Shopper Lab |
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iFitness Belts Oct 17, 2011 The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them. Read Review | Comment on this review | Go to all Product Reviews |
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Fitnex E55SG Elliptical Sep 14, 2011 So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard. Read Review | Comment on this review | Go to all Product Reviews |
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Grassroots Outdoor Alliance Reduces Its Carbon Footprint at Fall Show
Dec 16, 2011
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Hydrapak Expands Partnership Reach with UltrAspire
Dec 16, 2011
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High Sierra Adds Kyle Kilcherman As Director of Sales - Sporting Goods
Dec 15, 2011
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Jackson Kayak's New Cuda Fishing Boat Craves Open Water
Dec 15, 2011
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REVO Sunglasses Partners with Corey Rich Photography
Dec 15, 2011
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La Sportiva Launches Ski Mountaineering Apparel
Dec 14, 2011
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Dec 16, 2011
Read story | Post a release | Go to all Industry Releases
Hydrapak Expands Partnership Reach with UltrAspire
Dec 16, 2011
Read story | Post a release | Go to all Industry Releases
High Sierra Adds Kyle Kilcherman As Director of Sales - Sporting Goods
Dec 15, 2011
Read story | Post a release | Go to all Industry Releases
Jackson Kayak's New Cuda Fishing Boat Craves Open Water
Dec 15, 2011
Read story | Post a release | Go to all Industry Releases
REVO Sunglasses Partners with Corey Rich Photography
Dec 15, 2011
Read story | Post a release | Go to all Industry Releases
La Sportiva Launches Ski Mountaineering Apparel
Dec 14, 2011
Read story | Post a release | Go to all Industry Releases
Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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Outdoor Retailer Winter Market Planning Guide is live, in full digital glory
Dec 16, 2011
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Family business still going strong nearly 30 years later
Dec 16, 2011
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Dec 19, 2011
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Outdoor Retailer Winter Market Planning Guide is live, in full digital glory
Dec 16, 2011
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Family business still going strong nearly 30 years later
Dec 16, 2011
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"Megan Mulligan " by Beth Cochran (12/12/2011 14:23 MST)
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"Kinda Busted... " by Mike Mooers (12/12/2011 10:29 MST)
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"Kinda Busted... " by Mike Mooers (12/12/2011 10:29 MST)
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
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How to Sell: Insulation
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
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