SNEWS to launch O.R. Daily Day 0, increasing publication to five days

SNEWS, publishers of the O.R. Daily print and digital editions at Outdoor Retailer Summer and Winter Market, is adding an extra issue to its lineup.

SNEWS, publisher of the O.R. Daily print and digital editions at Outdoor Retailer Summer and Winter Markets, is adding a new issue to its lineup.

The O.R. Daily Day 0, debuting at this Summer Market, will be mailed to qualified attendees approximately two weeks before the trade show, providing an essential preview of industry news, products, exhibitors and events prior to show time in Salt Lake City. The issue also will preview, and be distributed at, Summer Market’s Open Air Demo and Winter Market’s All Mountain Demo.

“For years, people have lauded the O.R. Daily and asked for the same type of coverage ahead of the show,” Editor-in-Chief Megan Mulligan said. “O.R. Daily Day 0 will provide this crucial pre-show coverage, and get attendees excited and prepared for their week in Salt Lake.”

O.R. Daily Day 0 will create a total of five days of coverage from SNEWS at each trade show. This includes the established O.R. Daily Day 1, 2, 3 and 4, distributed each morning at the Salt Palace convention center and select Salt Lake City hotels. SNEWS has been producing the O.R. Daily for Outdoor Retailer since Winter Market 2011. Past issues, in digital format, can be found here.

The upcoming Summer Market 2013 O.R. Daily Day 0 will provide the first product and gear-trend previews for spring/summer 2014. It also will deliver the latest reports on what’s new for Summer Market, along with the top events, seminars, maps and new exhibitors.

SNEWS editors have begun their reporting for O.R. Daily Summer Market 2013. Click here for information on how to submit news and products for consideration in these issues. You must be a qualified Outdoor Retailer exhibitor to participate. SNEWS maintains editorial independence in its free edit pages to ensure readers receive the highest quality of content.

Advertising for purchase is available for all five days of the O.R. Daily. Please contact SNEWS Sales and Marketing Director Elizabeth Averbeck at 303-625-5477 or for more information. The deadline to buy an O.R. Daily ad is June 19.