Leading up to Outdoor Retailer Summer Market 2014, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and Open Air Demo in Salt Lake City, Aug. 5-9. You can access all these articles and more in our O.R. Daily Day 0 edition.

Retailers are pretty unanimous when listing their top reason for attending Outdoor Retailer.

They come to the show to see new products, and more importantly, to discover new brands. It’s those newcomers that typically are thinking outside the box with new and different designs of a tent, pack or sleeping bag.

Specialty outdoor retailers want to bring that innovation back to their stores, where they can create some excitement and gain the upper hand with something niche and unique versus the mass retailers.

There are close to 300 new exhibitors slated for Summer Market 2014 (see full list below) and the O.R. Daily will highlight some of the most promising in our Days 1-4 issues live at the show.

Until then, here’s a sneak peek of five new exhibitors we’re tracking early:

goTenna
Hi-tech is hot outdoors and goTenna, founded in 2013, builds gear for off-grid communication — an important safety tool for backcountry adventures.

Its first product is a small device that pairs wirelessly with a smartphone, enabling users to send text messages and share their location with anyone else who also has the device, whether they are back at home or on the outing.

“We’ve thought a lot about how people may use goTenna, and whether it’s hiking on the top of a mountain, out in the middle of a lake fishing, or at the busy finish line of a city marathon, being able to share your location with your friends or people near you when you don’t have service is super important in all potential use-cases,” said co-founder and CEO Daniela Perdomo. “Leveraging the GPS on your smartphone, we’ve built the ability to share and contextualize your location on beautiful, detailed maps that you can access when you’re off-grid — all for free.”

Crux and Lightwave
A steady flow of European outdoor specialty brands continue to debut to American audiences at Outdoor Retailer, and this year you’ll want to check out sister brands Crux and Lightwave.

Both brands, which sell tents, sleeping bags and packs — Crux focuses on climbers, Lightwave on backpackers — were founded in 2002 by New Zealander Carol McDermott, who registered the brands in Britain, but operates them near the Pyrenees in southern France. How’s that for an international background?

McDermott’s philosophy is to create high-quality, core, yet uncluttered designs purely focusing on climbing and backpacking.

“We make no compromises for the sake of satisfying a wider market, nor do we have any desire to make product for the sake of it,” McDermott told UKClimbing.com. “The market for these products is relatively technical and small — not an obvious recipe for commercial success, which is why so few brands today are truly specialist.”

ThermaCell Mosquito Repellents
Spending more time at basecamp unfortunately translates to more bug bites. Add in the growing fears of West Nile Virus and bug protection continues to grow as a category at specialty retail.

Within minutes of turning on ThermaCell’s lanterns and appliances (they’re butane powered), the devices create a 15-by-15 foot area of bug repellency using allethrin, a copy of a repellent that naturally occurs in chrysanthemum flowers. The operation is silent, has no open flame and emits almost zero odor.

“Our products satisfy a unique problem better than any other solution in the marketplace and carry reasonable margins for all levels of distribution,” said President and CEO Steve Hill.

Proof Eyewear
The next fashion trend is tricky to spot at the show, but a sustainable story always plays well with the outdoor crowd.

Proof Eyewar, founded in 2011, specializes in eco-friendly eyewear, using materials such as sustainable wood, skateboard decks and a cotton-based acetate in its frames.

“No two pair are alike and each frame really showcases the nature we all crave,” said co-owner and COO Tanner Dame. “The attention to detail is really what gets me excited whether it be a small wood accent, a unique quote on the inside arm, or a metal-tipped hole on the end of a frame. All of our frames are really unique but offer functionality and style.”

Pitkin Sterns International
As many outdoor enthusiasts lean toward base and car camping, they’re bringing more games and activities that can be enjoyed at the picnic table, in the tent or around the campfire.

Pitkin Sterns was founded in 1990, but is attending OR for the first time, bringing its Sondergut roll-up travel leather board games, including backgammon and chess /checkers.

“Our backpacker friends in Germany came up with the idea,” said President Chris Wootten. “I loved the concept of a high quality, lightweight travel game. There’s a great feel to the suede of the playing board. Yet, it weighs less than 8 ounces and rolls up to the size of a pocket umbrella. The playing pieces all neatly nest into the zippered pocket.”

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Outdoor Retailer New Exhibitors - Booth #

 8 Hour Energy Patch - PV2084

Abeo - 29161W

ADK Packworks, LLC - PV2364

Adrenaline Promotions - PV2064

Adventure Lights - PV3235

American Retail Supply - PV2196

Apogee Mapping - PV3351

Aqua Ovo Experience Inc. - PV3264

Aquaz - 40183

Arctic Ice, LLC - PV3378

Armourlite Watch Company - PV3337

Art For All - PV2271

Ascend Software - 32197

AspectSolar - PV3338

Atacama Desert Clothing - PV2371

Athletic Recon - PV2055

Aureate International Co., Ltd. - 355-412

Austrialpin - PV3124

Aveva - PV2146

Babiators - PV1293

BE Headwear - PV2085

Bestbase Europe GmbH - PV2164

Betec Group Limited - 155-204

Beyond Yoga - PV2006

Big Skinny Wallets & Small Goods - PV2334

BiKase - PV1173

Boston Leather Inc - PV2335

Bounce SUP - PV1122

BUTORA - PV3174

Caffe Borsa - PV1296

Caffeinate Labs Inc - PV3365

Camco Manufacturing - PV3070

Canyon Coolers - PV3081

Carr Textile Corp. 355-100

Carroll Companies Inc. - PV2347

Carver Skateboards - PV1060

Chill Skinz, Inc. - PV2175

Chronic Action Sports Limited - PV1050

Coalatree Organics - PV2353

Consorcio Abuchaibe - BR815

COSA KOREA Co., LTD - 255-501

Cova - PV1062

CrazyFootball - 255-501

Creations by Lily - PV2272

Creative Outdoor Distributor - PV3025

Crux & Lightwave USA LLC - PV3288

Dark Energy - PV3051

DICS-Hongnhung Co., Ltd. - PV3385

Dirtball - PV2174

Diyang Merino Textile Ltd. - 355-108

Dolly Varden Outdoor Clothing - PV2261

Dong Guan Best Pacific Textile Ltd. - 155-119

DONGGUAN YD YEAH SPORT CO., LTD. - 155-120

Double Cooler, Inc. - PV3047

Drinktanks - PV3170

DRY ICE Tools - PV3176

Dynamic Discs - PV3387

Ea Shinn Co., Ltd. - 355-119

Eastern Linkage - 355-313

Ecosoulife - PV3366

ENDEMIC WILDLIFE - PV3090

Epicor Software Corporation - PV2092

Epson - PV3353

Eternal Run, Inc. - PV2078

Eun Sung Tex - 255-631

EveryMove - PV2079

FIT Systems, Can 'N Ball - PV3285

Focus SUP Brands - PV1120

Fonegear - PV3336

FRAMED - PV3118

Framis Italia SPA - 155-414

Frank's Campfire Sticks - PV3364

FUGOO - PV3376

Full Color Co., Ltd. - 355-416

Fultex Apparel (Xiamen) Co., Ltd. - 155-107

Galaxy Brands Holding - 39181

Garrity Innovation, Inc. - PV3375

Gerry - PV2044

Glerups / Rust And Salt - 30164W

Golden Valley Natural - PV1395

GoSun Stove - PV3126

goTenna Inc - PV3253

GREAT WALL HARDWARE FACTORY CO., LTD. - 155-117

Greenola Style - PV2270

Grip On Tools - PV3055

GTS Global Inc. - PV3040

Hangzhou Kanghua Boats Co., Ltd. - PV1276

Happegear - PV3053

Hard Tail - PV2230

HeiQ - 355-102

HEX - PV2273

High Top Industry Corp. Ltd. - 155-113

Hinano Tahiti Apparel - PV1109

Hobbs Bonded Fibers - 62047

Hornet Watersports - PV1088

HOWZIT - PV1252

HWA JONG LABEL MFG. CO., LTD. - 355-414

HWANG-YIH TEXTILE - 355-301

Hyde Expedition LLC. - PV1267

IcyBreeze - PV3191

Inergy - PV3154

Infinite Aloe - PV1285

Inventist Inc - PV1287

Jeremiah - PV2267

JETBeam - PV3339

Jia Hao Plastics Factory CO., LTD - 355-114

Jiangsu Acome Outdoor Products Company Ltd. - MR252B

Jitni - PV2065

Joules - 29168W

Just Live - PV2341

Justin's, LLC - PV1396

K3 Company - PV1269

Kajak-Sport Oy - PV1273

Kammok - PV3220

KANAHAS - PV2237

KeHE - PV1195

Kikkerland Design Inc. - PV3083

Kilimanjaro - PV3379

King's Pond - PV3065

Kingdom Climbing LLC - PV3172

Kitson Boards, Inc - PV1168

Knixwear Inc - PV2170

Knog Expose - PV3323

KOR Water, Inc. - BR836

Kymera Body Board - PV1283

kyodan Pro Series - PV2231

Laughing Giraffe Organics - PV1092

Lian Hong Shing Yeh Co., Ltd. - 355-311

LIANYUNGANG SHENGXIN GARMENT CO., LTD. - 155-210

Lightjunction - PV3349

Lily Lotus - PV2014

Living One Love - PV2020

Local Honey Designs - PV2018

Locally Grown Clothing Co. - PV2317

Lunatec, Inc. - PV1274

LVR - PV2012

Manhattan Portage - PV2345

Mediterranean Snacks - PV1090

Mellow Militia - Tiki Toss - PV1265

Meridian Line - 32074

Microban - 250-106

MINDSHIFT GEAR - PV2260

Montana Silversmiths - PV2368

Moso Natural - PV3068

MSKI Corporation - 255-501

Multimat - BR833

MYCANOE Inc. - 255-501

NAAWK - PV2040

Nantong Able Outdoor Products Co., LTD. - 355-201

Nathan Sports - 39177

Nature's Bakery - PV1096

Nike Vision - PV1072

NK Sports Performance for SUP - PV1169

Nocona Outdoor - PV2344

Ocean Ear MINI - PV1076

Olight - PV3256

OPR - 355-117

Original Watermen - PV1279

Outback Flashlights - PV3361

OUTLIFE Co., LTD - 255-501

Parks Project - PV2307

Peet Dryer - PV3019

Peruvian Trading Co., LLC. - PV2265

PetAnchor - PV3188

Pivotal - PV2264

Poiz. Co., LTD. - 255-619

Ponic USA - PV3048

Power Tac - PV3289

PRAWNO - PV2004

ProductAbility - PV2337

PROOF - PV1074

QINGDAO COMEQ INDUSTRIAL CO., LTD - 155-220

Qingdao Tianyucong Cap Manufacturer Co., Ltd. - 155-110

Rainburst, inc. - PV3389

Renovo Water - PV3377

Rogue Pak - PV3276

Royal Canadian Grizzleez - PV2338

S.E. Technologies Limited USA - PV3096

SAILPADDLE COMPANY LLC - PV1272

Sakroots - PV2161

SATORISAN - PV3038

SeaVees - PV3018

Selk'bag USA - PV2213

Setton Farms - PV1186

Sevylor - PV1268

SHAD USA CO. - PV2367

Sheng Yuan Textile Co. Ltd - 355-105

SHENZHEN REANSON PRODUCTS CO., LTD. - 155-214

Showaflops, Bling 2 O - PV3035

Shun Yuan Sportswear Co., Ltd. - 355-406

Sierra Madre Research - PV3073

Sightmark - 38072

Skoop LLC - PV1085

Smith's Consumer Products, Inc. - PV3072

SNT Co., Ltd. - 255-633

SoftScience - PV1140

Sol Paddle LLC. - PV1175

SOLARiCELL - PV3348

Soundcast - TG200

Spa Pleasures LP - PV2262

Spoon Inc. 29178W

Sport Suds - PV2077

Sporty Girl Coolers - PV1280

Spruce New Energy Inc. - PV3341

ST Global Inc - PV1087

Stanley Work Wear - PV2348

Steel-Flex Protective Products - PV3020

Straight Down Clothing - PV2137

Sunbeat Inc. - 41175

Sunbird Solar Ltd - PV3260

Swirlgear - PV2051

SYLVANSPORT - PV3216

Tasklab - BR819

Tec Laboratories Inc. - PV3087

Techniche International - PV3080

Tentree International - PV2002

Texollini Inc. - 355-216

TH Zipper - 355-111

The Mountain - PV2180

The New Primal - PV1284

the Organic Coffee Co/ SFBAY Coffee - PV1089

The Tube - PV2010

Third Wave Power - PV3261

Three Zoom International Inc. - PV3380

TIANJIN TEXTILE GROUP IMPORT AND EXPORT INC. - 155-105

Titan Rod Vault - PV1211

TOP GEAR LEATHER CO., LTD. - 355-404

Topo Designs - PV2245

Torch Paddles - PV1048

Traveling Breeze Leisure Products - PV3067

TravisMathew, LLC. - PV2254

Trustycell Co., Limited - PV3254

Tsuya by Kristi Yamaguchi - PV2220

Turq - PV2076

Two River Textiles - MZ-146

U KOALA bag - PV2366

UltraTech International, Inc. - 250-104

UNIONBAY - PV2248

Urban Xplorer - PV2252

USA Sports Distributor Inc - PV2090

Vertical Design Group - MZ-146

Vertical Source Inc. - MZ-146

Vettec, Inc. - PV3082

VFuel - PV1289

Vimmia - PV2239

Vintage 1946 - PV2351

Vintage Bison USA - 74

VINWELL TEXTILE CO., LTD - 355-130

Voltaic Systems - PV3362

Wavedance Kayaks USA - PV1164

Wei Hai Hifei Marine Co Ltd - PV1082

Wen Feng Textile Taiwan - 355-128

West Coast Sunglasses Inc - PV1039

Wilson Group DBA Wilson Garment Accessories (Int'l) Ltd. - MZ-158

Windhorse Trading - PV2321

Wojo Wallet - PV2067

Wood Underwear - PV2211

Woosung I.B. Co. Ltd. - PV1044

World Knitting Industries Co., Ltd. - 355-305

WUXI QI-AN LIFESAVING & SPORTS EQUIPMENT CO., LTD. - 155-104

XIAMEN CORNA GARMENTS CO., LTD. - 155-218

XIAMEN KINGQUEEN INDUSTRIAL CO., LTD. - 155-111

XIAMEN STRANGEMICA IMP & EXP CO., LTD. - 155-212

XSories - PV3237

YOGiiZA - PV2053

Yonder - PV3322

Yooper Camp Fire Grill - PV3049

Yumbutter - PV1288

Yuneec USA - PV3142

Zeal Athletic Outfitters - PV2048

ZENFARI - PV2135

ZEROHOUR - PV3344

Zinka, Inc. - PV1068

Ziyu Enterprise Co., Ltd. - 355-303

Zojirushi America Corporation - PV3071

Zubin Axe - PV3189