Industry headlines: Intriguing reads from around the web Yeti Cycles updates its language: In response to concerns about insensitivity toward Indigenous communities in the U.S., the brand will soon drop the word “tribe” from all its marketing material and brand language. ...read more
A business hive in a mountain bike haven with a watering hole and holistic health care: It sounds like an ideal recipe for productivity and fun. Pending zoning approval, Yeti Cycles will build a brand new headquarters and factory in Golden, Colorado, with adjacent acres that ...read more