To put it bluntly, Supreme is the cool kid on the block. The one whose lack of effort seems unattainably chill, whose attention you’re dying to grab but can’t ever seem to figure out how to get. Even if you think you don’t know them, you’ve almost certainly seen riffs on their ...read more
Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more
If Outdoor Retailer Summer Market's event lineup was any indication, the outdoor industry is putting diversity issues front and center. From a lack of ethnic diversity in leadership positions and brand marketing to cultural appropriation of native designs and symbols, our ...read more
We’re not complaining that women are at the forefront of challenging conversations, from properly-fitting gear to sexual harassment in the workplace. There’s a lot of catching up to do, but a few sources stand out for their honest perspectives, genuine voices and compelling ...read more
Jainee Dial and Lindsey Elliott opened Wylder Goods in 2016 to create an online outdoor retail experience targeted toward adventurous women. The Salt Lake City-based business got started with the help of $54,000 from 600 backers on Kickstarter. At first, their motivation was ...read more