Seirus Innovation
The 50 hottest products of the season, ranked
Combing through the season’s new gear can be like bushwhacking through a jungle: slow going. Consider us your personal guide. We spent weeks poring over press releases and product shots, watching embargoed videos, and asking questions about materials, features, and design. Then ...read more
Outdoor Industry IQ: Who's the founder of...?
You may recognize the gear without its brand's logo, you may know the current CEO, but do you know its founder? In this edition of Outdoor Industry IQ, select the mastermind behind the outdoor brand. And if you score a 15/15, don't miss the giveaway at the end. This Outdoor ...read more
Industry Buzz: Edwin Drummond, OOFOS, BLACKYAK, Dynafit, and a new Out Alive Podcast episode
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Cotopaxi is living up to their creed to Do Good. They announced in a recent press release that they will adopt the Higg Index standard in an effort to increase ...read more
Seirus Founder and President, Mike Carey, Inducted into Santa Clara Hall of Fame. Recognized for outstanding officiating career.
San Diego, CA (May 21, 2019) – Seirus Innovations, leaders in innovation and technology dedicated to face, hand and head protection, is pleased to announce Mike Carey has been inducted into the Santa Clara Hall of Fame. Carey is a graduate of Santa Clara University, where as a ...read more
Seirus Throwing it Back to Their ‘80s Roots
San Diego, CA (May 9, 2019) - Seirus, leaders in innovation and technology dedicated to face, hand and head protection, are getting back to their ‘80s roots by introducing a collection of retro Neofleece Comfort Masques and Cat Tracks. Seirus has been around the proverbial block ...read more
Seirus Director of Marketing Joins CORP Board
San Diego, CA (April 30, 2019) – Seirus Innovations, leaders in innovation and technology dedicated to face, hand and head protection, is pleased to announce Danica Carey, Seirus Director of Marketing, has officially joined the California Outdoor Recreation Partnership (CORP) ...read more
Seirus Introduces New Heatwave Glove Styles for 2019
Seirus Introduces New Heatwave Glove Styles for 2019 San Diego, CA (March 21, 2019) - Seirus, leaders in technical face, hand and head protection, is excited to share their new line of gloves featuring patented Heatwave technology. Three new gloves and two new mitt styles offer ...read more
10 standout products from Outdoor Retailer Snow Show 2019
First, a confession: I am not a gear expert. In fact, this was only my second Outdoor Retailer show, so I can’t speak to the multi-year trends or the evolution of product lines. But I am a rabid outdoorsman, a millennial, a professional influencer, and my fresh perspective on ...read more
Seirus Introduces the Bandit Series
San Diego, CA (January 21, 2019) - Seirus, leaders in innovation and technology dedicated to face, hand and head protection, are excited to introduce their latest addition to the Magnemask category of face protection products. The Bandit Series is a groundbreaking collection ...read more
Seirus Adds New Gloves and Mittens to Heatwave+ Collection for 2019
San Diego, CA (January 15, 2019) - Seirus, leaders in innovation and technology for face, hand and head protection, are pleased to introduce four new gloves and two new mittens to their Heatwave+ Collection. Seirus Heatwave+ products feature a dual stage heating system that ...read more
Seirus Enhances Product Procurement for Retailers
Denver, October 16, 2018 – Snowsports and outdoor industry accessory leader Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process. ...read more