Ryan Gellert is the CEO of Patagonia as of September 2020. Prior to this role, he served as the brand’s general manager of Europe, the Middle East, and Africa (EMEA).
At this point, it's something of a tradition in the outdoor industry: Every year on Black Friday, just as predictably as shoppers outlay vast sums of cash for new gear, we can all count on Patagonia to release an attention-grabbing sustainability campaign encouraging them to do ...read more
It was another busy month for the industry. We can't deny it—some of the biggest news in November was quite tragic. We lost a beloved member of our community, Jim Ramey, and saw one of our favorite gear shops, Townsend Bertram & Company, say goodbye after 32 years in the ...read more
Industry headlines: Intriguing reads from around the web REI’s newest location: The retailer plans to open its first store in central Pennsylvania next year. [Penn Live] Oxygen levels on Everest: How global warming is altering air composition on the world’s highest peak. ...read more
Cant see the video above? Click here In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a candid Zoom conversation with Ryan Gellert, the new CEO of Patagonia. It's his first U.S. interview since taking the helm. Key takeaways include: ...read more
After a three-and-a-half month search, Patagonia has named its new CEO. Ryan Gellert will rise from within the company’s ranks to take on the new role. For more than five years, Gellert has served as the brand’s general manager of Europe, the Middle East, and Africa (EMEA). ...read more