Greg Smith

Speaking with brands about their challenges with supply chains this year, you hear the word "whiplash" thrown around pretty often. "Roller coaster" comes up a lot, too. Both feel highly appropriate. In March and April, as retailers shut down and consumer demand for outdoor ...read more

Eight years after becoming the first wool company in the world to incorporate traceability into its products (with its innovative “Baacode”), and just two months after announcing its acquisition by VF Corp., New Zealand’s 22-year-old Icebreaker turns the spotlight on its own ...read more