BUFF

Face masks are part of our everyday gear kits nowadays and having only one will not suffice. Tons of brands have jumped into the mask-making business and more are getting into it by the day. Most recently, Helly Hansen launched one made of their moisture-wicking LIFA fabric and ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected]. Camber Outdoors has issued another apology over its CEO Outdoor Equity Pledge, this time from its Board of Directors. The statement says they are working with ...read more

Leading up to the first Outdoor Retailer Winter Market held in November, Jetty Founder Cory Higgins was nervous. Retailers he was hoping to meet with were skipping the fall show to attend the January Snow Show instead, causing him concern that he wouldn’t get to meet with key ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] This Sunday, national parks are free for everyone in honor of Veteran's Day! If you're in Denver for the show and have a day to burn, head to Rocky Mountain ...read more

When Maddie Brenneman is fly fishing, there's no such thing as anxiety. BUFF just released a short video featuring the Colorado-based guide and the joy she finds in celebrating life to the fullest by doing what she loves. Constantly taking a long look at her own motivations and ...read more

After years of discussing sobriety and what it means in the outdoor industry, Shannon Walton and Stacy Bare hosted the first sober happy hour in July at Outdoor Retailer Summer Market. They expected maybe 25 people to show up, but more than 100 attended to network in the ...read more

(Santa Rosa, CA) September 6, 2018 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has released the latest iteration of its most popular product. BUFF® Original Multifunctional Headwear now ...read more

(Santa Rosa, CA) July 13, 2018 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, will release three new products under the Coolnet UV+ collection at this year’s ICAST / IFTD show in Orlando, FL. ...read more

Portland, OR - BibRave, the new marketing solution for races and endurance brands, recently kicked off a new campaign with the iconic and ubiquitous running and outdoor brand, BUFF®. Their latest partnership marks the third year the two brands have joined forces to showcase BUFF® ...read more

Outdoor brands who partner with Insect Shield have new evidence to boast about. A recently-released study by the U.S. Centers for Disease Control and Prevention (CDC) has found that clothing treated with insecticide permethrin really does deter ticks, including those that carry ...read more

If you read anything today, make it Industry Buzz. Here are today's must-read headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. In an opinion column in the Albuquerque ...read more

We are sad to report the passing of Joan Rojas, founder of BUFF. Rojas fought a courageous battle with cancer, and was surrounded by loved ones when he died at 71. Rojas founded BUFF in 1992. While touring around the country roads of Catalonia, he found himself in need of ...read more