Brendan Madigan is the owner of Alpenglow Sports in Tahoe City, California. He is also the founder of Mountain Festival, a series of multi-day community outdoor events.
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A desperate customer who is tired of looking for hiking boots for his hard-to-fit feet walks into an outdoor shop. The bootfitter who greets him gets excited as she hears his plight, because she has a solution. She fits him with a pair of custom-moldable Tecnica boots. He’s never ...read more
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Brendan Madigan wears a lot of hats on his long, wavy, auburn locks. He runs a successful specialty outdoor retail shop, Alpenglow Sports, in Tahoe City, California, a full-time job in itself. Job #2 is putting on the Alpenglow Mountain Festival twice a year: huge, intricate ...read more
Long before she began working at Alpenglow Sports in Tahoe City, California, owner Brendan Madigan knew Emily Burke was special.“Emily’s family has shopped at Alpenglow for decades,” Madigan says. “Since her youth, she’s craved a position at the shop, and she let me know ...read more
Brendan Madigan’s existential epiphany came not in one of his highest moments but in one of his lowest. It was the winter of 2016, and he’d just received the Adidas Inspiration Award at Outdoor Retailer, which recognized him for inspiring others to participate in outdoor ...read more
1-Give back to your base. If you’re a community-centric specialty retailer, you have a responsibility. Your fans are a passionate tribe that crave fun outlets for mountain recreation. People want to be a part of something bigger than themselves. If you give them an outlet, your ...read more
For Alpenglow Sports owner Brendan Madigan, "sharing the stoke" is as important to his business as the bottom line.** To watch more episodes of The Innovation Project, click here."I think people derive happiness, not from things, but from experiences and relationships," he says ...read more