Brendan Madigan is the owner of Alpenglow Sports in Tahoe City, California. He is also the founder of Mountain Festival, a series of multi-day community outdoor events.
Last year a Congressional report confirmed what many within the outdoor industry already knew: climate change will transform the way we do business. The report projected that unless serious action is taken to curb global warming, the U.S. economy could shrink by nearly 10 percent ...read more
Today Grassroots Outdoor Alliance announced the roster of finalists for its 2019 awards, which celebrate the very best in specialty outdoor retail. The winners will be crowned at the group’s Connect buying show on Saturday, June 8, 2019, in Knoxville, Tennessee. Awards are given ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com SNEWS GEAR GIVEAWAY: We're giving away an adventure prize package (worth $430) to one lucky winner. All you have to do is follow us on Instagram and follow the ...read more
A desperate customer who is tired of looking for hiking boots for his hard-to-fit feet walks into an outdoor shop. The bootfitter who greets him gets excited as she hears his plight, because she has a solution. She fits him with a pair of custom-moldable Tecnica boots. He’s never ...read more
Don't go a day without reading Industry Buzz or you might miss something. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Parts of Hawaii Volcanoes ...read more
Brendan Madigan wears a lot of hats on his long, wavy, auburn locks. He runs a successful specialty outdoor retail shop, Alpenglow Sports, in Tahoe City, California, a full-time job in itself. Job #2 is putting on the Alpenglow Mountain Festival twice a year: huge, intricate ...read more
Long before she began working at Alpenglow Sports in Tahoe City, California, owner Brendan Madigan knew Emily Burke was special. “Emily’s family has shopped at Alpenglow for decades,” Madigan says. “Since her youth, she’s craved a position at the shop, and she let me know it.” ...read more
Brendan Madigan’s existential epiphany came not in one of his highest moments but in one of his lowest. It was the winter of 2016, and he’d just received the Adidas Inspiration Award at Outdoor Retailer, which recognized him for inspiring others to participate in outdoor ...read more
1-Give back to your base. If you’re a community-centric specialty retailer, you have a responsibility. Your fans are a passionate tribe that crave fun outlets for mountain recreation. People want to be a part of something bigger than themselves. If you give them an outlet, your ...read more
For Alpenglow Sports owner Brendan Madigan, "sharing the stoke" is as important to his business as the bottom line. ** To watch more episodes of The Innovation Project, click here. "I think people derive happiness, not from things, but from experiences and relationships," he ...read more
