THE GEARTRENDS® OUTDOOR SUMMER 2007 MAGAZINE

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TABLE OF CONTENTS

14 THE GOOD REP | SPECIAL FEATURE
Reps play a starring role in the outdoor market, but they’re receiving little applause. Some say reps are performing poorly, while others say reps are overwhelmed. As business becomes more complex, we’re redefining what it takes to be a “good” rep.

22 LINE OF ATTACK | BUSINESS TOOLS
Thinking of selling your business? Our expert offers advice on formulating and executing a strategic exit plan.

26 RECREATION REBIRTH | PADDLESPORTS
Easy-to-handle recreation kayaks are bringing new blood into the paddlesports market.

32 MERCHANDISING TIPS
Freshen up your store with these helpful hints for cleaning and organizing.

36 MAKE A PREDICTION | WEATHER INSTRUMENTS
Don’t trust the TV weather report? No problem. The latest weatherreading gadgets can help you produce your own forecast.

40 BUILDING FOR THE FUTURE | GREEN SCENE
Half-Moon Outfitters in South Carolina stands at the leading edge of the retail green building movement, and its new distribution facility offers a solid example of what it means to build for our planet’s future. Plus, a look at REI’s commitment to green building.

46 ROCK ON | CLIMBING
Who rules the roost in the rock climbing shoe market? We look at who’s topped out, who’s on the way up and who’s taken a fall.

53 SUPPLIER RESOURCE DIRECTORY | SPECIAL SECTION
Check out the latest products from industry suppliers with a detailed overview of materials and characteristics.

62 THE HEAT IS ON | STOVES
More outdoor companies are investing in field merchandisers to assist retailers with product presentation and building brand image.

68 INDUSTRY TRAILBLAZERS | OUTDOOR HISTORY
Part III in our continuing series on outdoor pioneers looks at the entrepreneurs who forged their way into the
industry during the 1960s and 1970s.

78 FIELD OF VIEW | BINOCULARS
Selling binoculars in your store just got easier with this handy primer on features and buying tips.

82 SUSTAINABLE MARKETING
Learn how to prevent consumer confusion over green marketing messages.

87 THE PRODUCT ZONE
Stay ahead of the crowd by being the first to see the latest products hitting the trade show circuit this season.

THINK ON THIS
As sustainable business practices hit the mainstream, the outdoor industry continues its push.

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