THE GEARTRENDS® FITNESS SUMMER 2007 MAGAZINE

Welcome to the GearTrends® Fitness Summer 2007 Magazine -- issued to the trade July 2007. As a GearTrends® website visitor - you now have direct access to the same market-leading editorial, feature articles and product information that industry professionals have come to rely on. To maintain the quality that our readers and members have come to expect in GearTrends® publications, we are providing all magazines only in high quality Acrobat PDF format. (You can download the FREE Acrobat Reader here)

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TABLE OF CONTENTS

12 -- ALL THE STORE’S A STAGE | SPECIAL REPORT
In the future, specialty retailers are going to have to create an interactive community, rather than just hawk product. Learn what it will take to make your store an inviting destination.

18 -- MEASURING UP | ACCESSORIES
Like electronic scorecards, techno gadgets are keeping fitness enthusiasts of all levels in tune with their bodies and workout progress.

22 -- LINE OF ATTACK | BUSINESS TOOLS
Thinking of selling your business? Our expert offers advice on formulating and executing a strategic exit plan.

24 -- GOING GREEN | GREEN SCENE
More than eight in 10 people said that the environmental record of a company factors into whether they’d buy its products. With stats like that, it’s time the fitness industry went green. Find out how.

28 -- CLEAN UP YOUR ACT | MERCHANDISING
There's no excuse for dust bunnies in store corners and germy fingerprints on the products you sell. Institute a cleaning action plan that would make Mr. Clean proud!

30 -- GLASS CEILING IN AN IRON WORLD | SPECIAL REPORT
While consumer sales are highly influenced by women, the industry's track record with female executives is a different matter. We talked to a few influential women in fitness and outside pundits for their opinions on the situation.

36 -- CONFIDENTIAL CONUNDRUM | LAW REVIEW
If you think those confidentiality statements at the bottom of emails will protect you, think again. Hear what the courts have to say.

38 -- TAKE THE A-TRAIN | CARDIO EQUIPMENT
Are the new elliptical/stepper/hiker/climbing-like cardiovascular pieces popping up at trade shows the "Next New Thing" for fitness?.

42 -- 2007 SNEWS® RETAILER SURVEY
Find out what retailers are saying about their business in our annual survey summary. Complete results
and analysis are available at www.snewsnet.com/surveys to SNEWS® subscribers.

45 -- 2007 EXPO PLANNER
BROUGHT TO YOU BY HEALTH+FITNESS BUSINESS EXPO. Your official planner for the Health+Fitness Business Expo in Denver, this supplement has all you need to know for the Aug. 2-4 event. Don ’t leave home without it.

57 -- THE PRODUCT ZONE
Get the lowdown on the latest products hitting the trade show circuit this season.

PUBLISHERS’ CORNER
Remember to catch some downtime in today’s distraction derby.

CONTRIBUTORS
Meet the dedicated staff that makes the cogs move at GearTrends®.