Vasque Announces Leadership and Organizational Transitions - SNEWS

Vasque Announces Leadership and Organizational Transitions

Publish date:

Red Wing, MN – Oct. 1, 2020 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to welcome a new president to its leadership team. Bryce Wernsman has been named President at Vasque Footwear.

Bryce Wernsman

For the last three years, Wernsman has led marketing efforts as the Senior Director of Global Marketing at Red Wing Shoe Company with a focus on the Red Wing Shoes brand, Red Wing Store retail network and led a digital transformation across the company. In his new role at Vasque, Wernsman will drive Vasque’s existing and new distribution, product and brand strategies across Vasque’s emerging global markets.

Prior to his time at Red Wing Shoe Company, Wernsman held a variety of sales and marketing leadership roles at Minnesota-based outdoor company, Polaris, a premium manufacturer of recreational vehicles, parts, accessories and apparel. Away from the office, Wernsman is an outdoor enthusiast, who enjoys road, gravel and off-road cycling as well as fishing for panfish, walleye and anything that bites with his family. Wernsman says some his proudest accomplishements to date include teaching each of his three kids to get on two wheels before the age of four, without ever using training wheels, learning to bait their own hooks and to love being outside.

“Vasque is an incredible brand with a rich history of providing world class footwear to outdoor enthusiasts,” said Wernsman. “I am incredibly honored to steward a brand so rich in history into a new era of consumer, product and distribution expansion. We have a talented Vasque team and together we are poised for continued growth.”


Allison Gettings, who has most recently led Vasque, having redefined and refreshed the brand expression will transition to Vice President of Business Services at Red Wing Shoe Company. She will manage functions that are central to the overall mission of the company and will continue to provide needed support for the organizations they serve.

“While I will dearly miss being part of the core team of this brand, I know that Bryce has the passion and the skill to help us drive our mission of inspiring people to find reprieve from the every day in the great outdoors,” said Gettings. “Our work at Vasque remains a key part of our Red Wing Shoe Company business, and I will continue to work toward shepherding its success within the context of my new role.”


ABOUT Vasque

Vasque has delivered innovative, durable footwear to millions of outdoor enthusiasts since 1964. At Vasque, we believe that you don’t have to go far to change your perspective. That by simply stepping outside we can change how we feel on the inside. And that when we disconnect, we reconnect - with ourselves, each other, and our full potential.

Vasque – Outdoor Footwear since 1964. Visit us at


Smartwool Announces International Leadership Changes

Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to international general manager and Dariusz Boniecki to director of sales and marketing for Europe, the Middle East and Africa (EMEA). These appointments elevate the brand’s more


Mammut Announces Transition in Leadership for North America

Williston, VT - March 27, 2018  Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North America. Bill Supple will transition from more


Outdoor Foundation Announces Leadership Transition

The Outdoor Foundation board of directors announced today that the Foundation’s Executive Director, Chris Fanning, is resigning to become the Natural and Historical Resources Chief for Prince George’s County (located just outside of Washington, D.C.). The Outdoor Foundation more


Salewa North America Announces Transition in Leadership

Salewa North America, the leading international mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today a transition in its North American leadership. Dave more

Vasque Announces New Director of Sales

RED WING, MN – Vasque Footwear, a division of Red Wing Shoe Company, is pleased to welcome Chris Speak as the new director of sales. Speak brings extensive sales experience with his most recent position being director of sales for Jansport. Beyond Jansport, Speak also held more


Vasque Works to Increase Access to the Outdoors by Partnering with the Children & Nature Network

Red Wing, MN – April 29, 2020 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce its keystone partnership for 2020 with the Children & Nature Network, a national non-profit working to increase more

VF Announces Organizational Changes, Effective January 1st

GREENSBORO, N.C.--Eric Wiseman, President and Chief Operating Officer of VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, today announced changes in the Company's executive leadership structure that will become effective January 1st, 2008 when he assumes more

Brunswick Announces Organizational Changes

LAKE FOREST, Ill.-- Brunswick Corporation (NYSE: BC) today announced several organizational changes aimed at both strengthening its operations outside of the United States, while ensuring the continued integrity and quality of its Hatteras Collection, makers of several leading more

Vasque Announces New Superior Design and Development Team

Red Wing, MN – After 45 successful years in the footwear industry, Vasque isn’t about to rest on their laurels. To meet the rising demands for their premium outdoor footwear, they have invested in manpower, significantly increasing their design and development team. This more