Two New Sales Leaders Propel Exxel Outdoors

Exxel Outdoors (www.exxel.com), a leading manufacturer of outdoor and family recreational gear, has hired Scott Magardichian as Vce President of International Sales, and Dave Dahm as National Sales Manager.
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Los Angeles, CA, January 8, 2009 - Exxel Outdoors (www.exxel.com), a leading manufacturer of outdoor and family recreational gear, has hired two executives for its top sales roles, according to Harry Kazazian, Exxel's CEO.

Scott Magardichian has been named Vice President of International Sales. He brings to Exxel 15 years of worldwide sales and marketing management experience from the packaging industry. He will oversee all aspects of Exxel Outdoors sales services to national and international retail acccounts, as well as Exxel's e-commerce.

Dave Dahm is Exxel's new National Sales Manager. Dahm brings several years of diverse experience in retail sales. Previous to joining Exxel, he had managed national accounts for American Recreation Products and was Director of Retail for Jackson Products.

"We are thrilled to have Scott and Dave on board with us," remarked Kazazian. "They both bring strong measures of experience, corporate relationships and leadership skills that are the perfect complements to our Exxel Outdoors team."

Scott Magardichian can be reached at Scott@exxel.com, and Dave Dahm at Dave@exxel.com.

About Exxel Outdoors

Exxel Outdoors is one of the largest manufacturers and distributors of quality outdoor recreational products at affordable prices. Exxel supplies major discount chains and sporting goods retailers, including Walmart, Target, Kmart/Sears, Dick's Sporting Goods, Academy Sports + Outdoors, Cabela's, Big Five Sporting Goods, and many others, in addition to
e-commerce sites such as Target.com, Sportsauthority.com, Amazon.com, and numerous others.

Exxel Outdoors has an exclusive licensing agreement with Disney Consumer Products for family camping and water sports gear. Its other brands include Master Sportsman for hunting and fishing, Suisse Sport, X2O Water Sports, Prestige Apparel, and Exxel Outdoors for family camping. Exxel also manufactures for numerous private labels.

Exxel Outdoors' products for adults and children include sleeping bags, tents, camp sets, folding chairs, air beds, truck air beds, wet suits, life vests, as well as apparel for hunting, fishing, skiing, military and outdoor work. Many products are made in the USA, environmentally friendly, high performance, water-resistant and breathable.

Exxel is headquarterd in Haleyville, Alabama where it owns and operates the last significant sleeping bag factory in America, which produces over 2 million family style sleeping bags per year. These sleeping bags are affordable and eco-friendly, comprised of 75% recycled polyester.

For press information, please contact Dahlia Greer, dahlia@dahliagreerpr.com or 310-339-1060.

Visit Exxel Outdoors at www.exxel.com

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