Toray Industries Announces New Innovations - SNEWS

Toray Industries Announces New Innovations

Toray Industries, the largest supplier of performance textiles in the world, continues to deliver innovative new fabrics for the outdoor and snow sports markets.
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Toray Industries, the largest supplier of performance textiles in the world, continues to deliver innovative new fabrics for the outdoor and snow sports markets. This year the company is promoting three major technical developments in Entrant® DT, Kudos® XR and Primeflex™ while at the same time announcing a range of new aesthetic looks and textures for its fabric collections.

“The Entrant® fabric line of today is dramatically different from the original Entrant® fabric launched 27 years ago,” states Kenny Gotcher of Toray. “Toray is focused on constant improvement and as a result our fabrics continue to set new standards in outdoor performance.”

Entrant® DT is a breakthrough inner surface treatment for waterproof, breathable fabrics eliminating the need for lining fabric. This patented technology creates extremely lightweight outerwear fabrics with a smooth, dry and durable inner surface. The benefits have led to the adoption of Toray's Entrant® DT in performance outerwear collections from leading companies including Cloudveil, Isis, Patagonia and The North Face.

One new application of Entrant® DT is Cloudveil's Zorro LT – the worldly little brother of Cloudveil's popular Zorro. Toray's Entrant® DT fabric combines with an athletic fit to make this stylish waterproof breathable jacket as at home on the Upper Exum of the Grand Teton as it is traveling a wet track in New Zealand. The Zorro LT features a stash-away hood, while tipping the scale at a mere 12 ounces. MSRP: $125.00.

The second technical development from Toray is on the flipside of the fabric, the outer surface. Toray's Kudos® XR represents the most advanced durable water repellency (DWR) treatment available today with excellent anti-abrasion and oil resistant properties. Kudos® XR retains the original fabric's moisture and air permeability properties, while also maintaining a soft touch and adding zero additional weight.

Primeflexâ„¢ is the third technical innovation from Toray. This high stretch fabric is ideal for soft shells as it perfectly follows body movements and maintains its shape. A new application of Primeflexâ„¢ is Cloudveil's Inertia Peak Jacket and Pant. Designed for the alpine, the Inertia Peak products are affordable, indispensable, three season soft shells. Inertia Peak Jacket: $145.00; Pant: $120.00.

And finally a welcome and long overdue development in technical outerwear, Toray is announcing a wide range of aesthetic designs for its face fabrics. Recognizing that performance outerwear has its place in everyday, casual wear applications and that not all consumers want to look like they just arrived from Mt. Everest, Toray now offers a wide collection of outerwear fabric styles including herringbone and tweed finishes, cross dye hatch patterns, slub finishes, heather looks and even performance rainwear fabrics that look like classic wool.

About Toray:
As the world's largest manufacturer of synthetic fibers and textiles, Toray Industries, Inc. has been empowering the most recognized consumer brands in the North American outdoor apparel industry with the most advanced synthetic fabrics for more than 27 years. Toray is the official fabric supplier to both the U.S. & Canadian Alpine Ski Teams. Founded in 1926, Toray has over 200 subsidiaries and affiliates in 18 countries and over $10 billion in annual sales. Toray's commitment to the environment is demonstrated by its ongoing research and development of textiles that reduce its dependency on non-renewable resources including industrial and post consumer recycling programs and its continuing global operations reduction in greenhouse gas emissions and per unit energy consumption. For more information on Toray, go to www.torayentrant.com or call 866.963.4873.

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