STRATHAM, NH, November 30, 2010 â€“ The Timberland Company today announced the appointment of Anne Cavassa as Senior Director of North America Merchandising. In this role, Anne will be responsible for the development and execution of seasonal initiatives and product positions that deliver on the company's strategic intent for the North America region. One of her priorities will be to work collaboratively across global product creation, sales, marketing, demand planning and sales operations teams and to set strategic direction across the Men's, Women's and Kids' categories.
â€œI'm pleased to welcome such an accomplished retail merchandising veteran to the team,â€ said Mark Bryden, Timberland's Vice President and General Manager of North America. â€œHer 20 years of industry experience spans design, development, product line management and retail merchandising expertise, primarily in the outdoor marketplace. Her skills will be instrumental as we fully develop Timberland's merchandising team in the U.S. and drive brand growth around our outdoor heritage.â€
Prior to joining Timberland, Anne was a consultant at Ibex Outdoor Clothing where she was responsible for guiding the company in transition from wholesaler to multi-channel retailer. Previous to Ibex, she was General Manager at Nike and launched Nike's new retail concept in the U.S. Preceding Nike, Anne was with Eastern Mountain Sports where she was the Director of Merchandising responsible for leading strategic product shifts across apparel, outerwear, footwear and hard-goods. Before Eastern Mountain Sports, she had appointments with Reebok International Ltd., Tommy Bahama and Eddie Bauer that encompassed product line management as well as design and development.
Anne holds a Bachelor of Arts degree in Psychology from Loyola Marymount University and completed an Apparel Design Certificate program at Seattle Central Community College. She is an avid outdoors person with a passion for running and biking, is an Ironman tri-athlete, hiker and skier.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the TimberlandÂ®, Timberland PROÂ®, Mountain AthleticsÂ®, SmartWoolÂ®, Timberland Boot CompanyÂ®, howiesÂ® and IPATHÂ® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as TimberlandÂ® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to â€œdoing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.