The Woolmark Company and adidas present the Woolmark Performance Challenge

Collegiate Competition Debuts in Active Apparel

NEW YORK, NY - January 29, 2018  

The Woolmark Company and leading sports brand adidas have joined forces to launch a design competition focusing on the development of innovative, forward-thinking products for the performance industry. The Woolmark Performance Challenge is a new annual competition for tertiary students in Europe and North America and is set to kick-start the career of the eventual winner.

The competition provides an unrivalled opportunity for tertiary students to develop innovative new product applications within the sports and performance market, by applying the science and performance benefits of Australian Merino wool.

Performance apparel is one of the fastest growing sectors in the global textile industry. This growth can be attributed to an emergence of new technologies, new sporting trends and a shift in peoples’ attitude towards health and fitness. In addition, consumers are becoming more aware of the impact their purchasing decisions have on the planet and are demanding natural alternatives for their product and apparel needs.

“At adidas we are driven by a constant desire for innovation and its belief that anybody can and should be a creator,” explains adidas Senior Design Director Tillmann Studrucker. “This unique collaboration with The Woolmark Company gives young creative students the chance to help shape the future of sport, and sports culture. I am looking forward to a lot of creative designs that are considering sustainability with material innovation ideas that blend performance and style, past and future.”

Taking advantage of the explosive growth in demand for sportswear and activewear, wool’s position as a technical fiber allows it to meet increasingly demanding consumer needs for comfort and performance. Wool is recognised by leading sportswear brands and manufacturers for its technical benefits including resistance to odor, superb breathability and moisture management capabilities.

The Woolmark Performance Challenge winner will be awarded a cash prize of €10,000 (roughly $13,795 USD), as well as being presented with career development and commercial opportunities including a three-month internship with the Woolmark Performance Challenge’s 2017-18 global sports brand partner adidas.

“This new competition is unique in that it offers the winner hands-on experience with a leading performance brand,” said The Woolmark Company Managing Director Stuart McCullough. “New talent is the future of our business and the industry. The Woolmark Company actively believes in education and fostering the development of the next generation of designers and change-makers.

“What makes this competition even more exciting is the focus on innovation. We have the utmost faith that all submissions will highlight the innovative nature of Merino wool, creating products which will not only take the fibre, but also the larger performance industry, into uncharted territory.”

Key Dates:

Registrations opened: 20 November 2017

Submissions open: 29 January 2018

Submissions close: 25 May 2018

Finalists announced: June 2018

Winner announced: ISPO Munich 2019

About The Woolmark Company:

The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fiber and premier ingredient in luxury apparel.

The Woolmark logo is one of the world’s most recognized and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

About Adidas:

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the Group has 60.000 employees across the globe and generated sales of €19 billion in 2016.

Join the conversation:


Facebook: @thewoolmarkcompany

Twitter: @woolmark

Instagram: @thewoolmarkcompany


Gordon Wright


adidas and The Woolmark Company announce 2019 Woolmark Performance Challenge winners

Hyokyoung Lee from Institut Français de la Mode, France and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced the winners of the 2019 adidas x Woolmark Performance Challenge, presented at a special event in Munich, Germany. The Woolmark Performance more

The Woolmark Company partners with Backbone Media

NEW YORK, NY (September 26, 2018) — The Woolmark Company, the global authority on wool, has hired Backbone Media to manage its U.S. public relations activity in the sports and outdoor arena. The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit more


Woolmark Performance Challenge announces 10 finalists for inaugural award along with global expansion

The Woolmark Company and leading sports brand adidas have announced the 10 finalists for the inaugural Woolmark Performance Challenge. The Woolmark Performance Challenge is a new annual competition for tertiary students aimed at pushing the limits of product innovation and is set more

The Woolmark Company

The Woolmark Company Showcases the Latest Innovations in Wool for Performance Apparel at Outdoor Retailer

New York, NY - JAN 17, 2018   As sports and outdoor retailers across the world continue to turn to Merino wool for cutting-edge performance apparel, The Woolmark Company returns to Outdoor Retailer, showcasing the latest innovations in wool and presenting a range of educational more


Irvine, CA - January 22, 2018  Industry leader in product innovation and gear, 5.11 Tactical announced today a partnership with The Woolmark Company to create a Class A Flex-Tac® Poly/Wool Uniform Collection. The collection includes men’s and women’s short sleeve and long sleeve more

Woolmark Embarks on Global Sportswear Strategy

As part of a three year strategy to penetrate the global sportswear market, Australian Wool Innovation (AWI), owner of the Woolmark brand, have employed the services of US based sports industry veteran Stan Mavis to help grow awareness and demand for Australian Merino wool within more

Rocky Mountain Underground Logo

Rocky Mountain Underground Welcomes Pro Skier Wiley Miller To The Family

BRECKENRIDGE, COLO. - December 11, 2017  Rocky Mountain Underground (RMU), the 100% employee-owned ski brand known for their core approach to ski design and manufacturing, is proud to announce the newest addition to their team, Wiley Miller. Originally from Billings, MT but now more

Craft Sportswear Adds to North American Sales Team

BEVERLY, MASS. - January 23, 2018  Craft, a world leader in functional sportswear, has significantly bolstered their North American sales and marketing departments with the addition of Amber Nero and Scott Parr as National Sales Team Managers. The hires parallel Craft’s increased more

Buff TX

Introducing the BUFF® Headwear [AS ONE] Collection

SANTA ROSA, CALIF. - December 11, 2017  Buff, Inc. the U.S. subsidiary of BUFF®, creators of The Original multifunctional performance headwear for all-season outdoor enthusiasts and athletes, have created the [AS ONE] Collection to support and celebrate communities that have more