The Running Event Announces Cancellation of December 2020 Event

Dates for the 2021 edition of the annual event announced and plans for another event earlier in the year unfold.
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AUSTIN, TX—AUGUST 17, 2020 -- Diversified Communications, organizer of The Running Event, today announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3, 2020 in Austin, Texas.

Each year, we look forward to bringing the entire run specialty community together and are very disappointed we will not be able to do so this December,” said Brian Cuthbert, Group Vice President, Diversified Communications.

Despite some re-opening measures nationally and locally, there are still far too many uncertainties about the impact that COVID-19 will have on travel and mass gatherings this December. Accordingly, it is impossible to hold a live event that would provide a valuable experience for the industry in 2020.

The Running Event plans to return to Austin from November 30 – December 2 in 2021. The team is also looking at other opportunities to get back to business before then and preparations for a spring 2021 event are in motion.

“We are hard at work re-imagining other ways our events can best serve the industry, especially with the challenges retailers and race directors have faced since COVID-19 hit,” said Christina Henderson, Executive Director of The Running Event.

The Running Event will seek insights from the industry about needs and preferences for a safe and productive event with a survey that will be sent to its attendees in the coming days.

“We are exceedingly grateful for the continued support from everyone in the run specialty industry as we navigate these difficult times and look forward to the next time we can all meet again in-person,” continued Henderson.

Further questions and inquiries regarding The Running Event can be directed to


About The Running Event

Launched in 2006, The Running Event is North America’s largest running specialty trade show, attracting 2,500 industry professionals who convene each year in Austin, Texas to buy the latest in running footwear, apparel, gear and services from an estimated 260 exhibitors. The three-day format provides attendees with numerous opportunities to share best practices, discover new ways to engage customers and to explore the latest and greatest products in the running market today. To learn more about The Running Event’s official media partner Running Insight or its sister event Best Running Stores, visit

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, floral, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit:


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