FOR IMMEDIATE RELEASE
The North FaceÂ® Opens 14th U.S. Retail Location
SoHo store rings in the holiday-shopping Season
SAN LEANDRO, Californiaâ€”November 28, 2006â€” The North FaceÂ®, the world's premier supplier of authentic, innovative, and technically advanced outdoor apparel, equipment, and footwear, today announced its fourteenth retail location will open on December 2nd. The North Face SoHo store is located in New York City at 139 Wooster Street.
The North Face SoHo continues the brand's strategic expansion into key markets and the 4,300-square foot store is the third retail location to incorporate The North Face updated retail design featuring oversized large graphics, concrete floors, wood, and red accents. The North Face SoHo also features the new, eco-friendly fixture package made of pressed bamboo and hot rolled steel, both, adding an even greater sense of refinement to the store.
â€œThe new SoHo location reflects The North Face overall retail design updates and has been refined to highlight our extensive and growing footwear selections,â€ said Lindsay Rice, The North Face Vice President, Retail. â€œThe store also features 50" and 65" plasma television screens to share The North Face expeditions and outstanding athlete accomplishments with customers.â€
The retail portion of 139 Wooster Street is part of a new development by the Arun Bhatia Development Corporation. Jim Downey and Eric LeGoff of Cushman & Wakefield's Retail Services Group represented The North Face in its site search and in lease negotiations with developer Arun Bhatia. The super luxury loft-style condominium, designed by architecture firm Beyer Blinder Belle, consists of 16 residences on eight floors with 11-foot-high ceilings and exclusive finishes, a Zen garden, and a fitness studio for residents.
This is the fourth and final retail store opening of 2006 for The North Face and arrives just in time for the 2006 holiday buying season.
About The North FaceÂ®
The North Face, a subsidiary of VF Corporation, was founded in 1966. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes and explorers. The company's products are sold in specialty mountaineering, backpacking and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North FaceÂ® can be found on the company's website, www.thenorthface.com.
About VF Corporation
VF Corporation (NYSE: VFC) is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear, workwear and daypacks. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, Earl Jean, John Varvatos, JanSport, Eastpak, The North Face, Vans, Napapijri, Kipling, Lee Sport and Red Kap. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
FOR IMMEDIATE RELEASE